Back in 2004 when Married To The Mob and its founder Leah McSweeney conceived its original “Supreme Bitch” for the brand’s first collection, it was a commentary within the streetwear landscape so often dominated by men.
Since then, it’s become a hallmark of the brand almost 10 years later but has recently come under fire from Supreme and James Jebbia for what has been claimed as a design that “infringes his trademark rights.”
The brand now faces a $10 million dollar lawsuit, which will likely stir the pot of controversy as well as once again assess the current state of free speech and trademarks. Below is a note from McSweeney while the court document can be seen below. In 2004, when 22-year-old Leah McSweeney started a women’s skate-fashion line called Married to the Mob, her first T-shirt was a sort of homage: Supreme Bitch written in the Supreme style.
Jebbia carried the shirts in Union, another store he owned. As Supreme’s fortunes multiplied, so did Supreme Bitch. Rihanna posted pictures of herself in a Supreme Bitch cap.
As some of you may have heard, Supreme is suing me for $10 million over my “Supreme Bitch” design. I’ve been using this design since the first MOB collection in summer 2004. I even sold it as a tee at Union, a store owned and managed by Supreme’s founder James Jebbia, who gave the design his blessing. Now, he’s claiming that the design infringes his trademark rights.
Unlike some companies that blatantly rip-off other brand logos, Married To The Mob has always had its own identity and aesthetic by being an extension of my life experiences. I started this company when I was 22 and have come a long way without a piggyback ride from anyone.
Supreme Bitch is one design of many; one slogan of many. And the use of the design has always been to make fun of the misogynistic vibe of Supreme and the boys who wear it.
Bottom line is this: I don’t think Supreme should be able to squash free speech or my right to utilize parody in my design aesthetic. It’s one of the most powerful ways for me to comment on the boy’s club mentality that’s pervasive in the streetwear/skater world. The fact that Supreme is coming after MOB and me personally is just another example of the hostility that MOB — the first women’s street wear brand — has faced from Day 1. And it’s why the Supreme Bitch message is so important.
Civil liberties attorney Norman Siegel agreed to take my case and act as co-counsel along with Edward Rosenthal of Frankfurt Kurnit Klein & Selz PC, a law firm that specializes in trademark issues. This isn’t a fight I went out looking for, but I have no choice other than to fight back. Because right now, it’s about more than just a t-shirt! - Leah McSweeney.
You can read the official court documents here.