Purpose – Happy New Year

31 12 2012

Purpose welcomes in the new year with a brand new track featuring the beats of some of your favourite party anthems. The Happy New Year track features Clown Prince, Walk On Ar, It’s All Good and Pick It Up. The full list can of artists can be found below.

PURPOSE LOGO

It’s been a massive year for the young South Australian emcee/producer. With 2013 shaping up to be his best yet. Purpose’s brand new album Where It Starts is set to drop in around 5 weeks, with 3 huge singles already out and crunching the airwaves, this is sure to be a massive release.

“This is something I put together for you peeps for checking out my music/sharing it/coming to shows – you are appreciated. I wanted to get in early and give you a song that will make you want to get drunk waaaaaaaaaaaaaay before the party starts haha.

No really. If you have the day off, get amongst it. Huge shout outs to the dudes who’s beats I used on the track – nothin’ but love. I wanted to do something with just Australian Hip-Hop beats this time around just because I think there’s so much quality shit being made that it made sense. Some old, some new – all crazy. It puts a different spin/vibe on the mash-up too. I dig it, hope you do too”. – Purpose

Track Credits:
Spit Sydnicate – Pick It Up
Hilltop Hoods – Clown Prince
Funkoars – It’s All Good
M-Phazes/BNE – Walk On Air

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Allday – Euphoria

11 12 2012

Allday is a 21 year old rapper based in Melbourne, Australia. His last release A Skateboard Soiree has received nationwide airplay on triple j and earned him & producer C1Unearthed Artist of the Week‘ honours.

Allday - Euphoria

Allday now brings you an 8 track mixtape titled Eurphoria, available now for free download.The mixtape features production from C1, Soul Marauder, Savo and Woodz from Sweden. Some tracks are mix tape jams on jacked beats and some of them are tracks that didn’t make the cut for his upcoming EP.

Allday’s upcoming EP will feature product form M-Phazes, One Above and of course C1 and more. The EP will be out early next year with more details to be announced. Allday has also released a film clip for the track Steezed Out which was shot and edited by Eightlimb Films. Eurphoria mixtape is available for free download here

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Purpose drops new track ‘I Know It’s Late’ & announces winners of his guest verse comp ‘Sleep Walkers’ from Sydney

16 08 2012

Mid-morning Monday Purpose released a brand new track titled ‘I Know It’s Late’. This is an exclusive, not to be featured on his album, but one of a handful of songs he will be releasing free for fans in the lead up to his debut album Where It Starts due late Spring.



Kicking the week off to an exciting start, he also performed a brand new song off of Where It Starts via Live Stream on Soundpond.net before announcing Sleep Walkers as the winners of his guest verse competition which sent Facebook into a frenzy the past week gone. With Obesity 2 dropping tomorrow, which he features on alongside Joyride, and his upcoming performances in Townsville this weekend as part of the Townsville Cultural FestivalPurpose is gathering some serious momentum as his Spring release draws closer.

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Purpose – Alive

20 06 2012

Purpose’s second single Alive is out today accompanied by a cinematic film clip courtesy of EightLimb Films. Coming off a string of radio appearances, performances all around the country and with the release of his album Where It Starts fast approaching, this video is another strong foot forward for the young MC/Producer.

The song features cuts by long time collaborator DJ Hacksaw, and is produced by Eslev of Full Tote Odds. The digital single is available on iTunes here and features an incredible remix by Mr Trials of the Funkoars. Where It Starts coming soon!

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Purpose – Come Together Festival and triple j Hip Hop Show Performances

19 06 2012

The 2nd single from Purpose’s upcoming album Where It Starts is dropping tomorrow July 20. The track titled Alive, will be released alongside the official film clip shot & edited by EightLimb Films. To celebrate the launch of the new single Alive, Purpose has been releasing a video a day until the single finally drops tomorrow. 

Late last we were treated to a sneak peek of the new film clip and single. Yesterday Purpose also released a nice little clip from when he visited the triple j studio’s in Sydney last week. There is a bit of the interview and of course it wouldn’t be a Purpose appearance without some live bars.

The track that he performed live on the triple j Hip-Hop show was set to be over a different beat, but the disk didn’t work on the night. He recorded it yesterday over the music it was prepared for, so people could hear it the way it was intended. 

Today’s video features footage from Purpose’s most recent performance/backstage at the sold out Come Together Festival 2012 held in Sydney. Shot & edited by Rush, the video features some great local talent. Where Is Starts coming soon.

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Purpose – ‘Alive’ Sneak Peak

15 06 2012

Purpose is releasing his second single titled Alive next Wednesday, June 20th and has just put out a sneak peak of the film clip put together by EightLimb Films.  Coming off a stellar performance at the sold out Come Together Festival, Alive is sure to tick all the right boxes. 

With the release of his album Where It Starts fast approaching, this new video is looking to take things up another notch yet again for the Adelaide MC/Producer. The song features cuts by long time collaborator DJ Hacksaw, and is produced by Eslev of Full Tote Odds. The digital single will be available June 20th and also features a bonus remix by Mr Trials of the Funkoars.

You can check out our most recent interview with Purpose, talking about the upcoming album and a heap more right here. 

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