Seth Sentry – Dear Science

7 02 2013

Just to put it in perspective, 2012 was a massive year for Seth Sentry… three high-rotation singles, an album debuting at #6 on the ARIA charts, triple j’s feature album of the week and Channel [V]’s Oz Artist Of The Year award… but seeing as though he got to kick off 2013 by driving a DeLorean, this is already the year to beat. 

seth sentry dear science

Featuring said time machine, a host of characters and some highly dubious acting performances from Seth, Mantra, DJ B-Two, and Grey Ghost, the clip to Seth’s latest single Dear Science has everything. Well, everything except hoverboards, as the fan-favourite song points out. Directed by Grey Ghost and Nick Rieve, Dear Science takes an adult revisitation of a childhood moment and asks the important scientific question, ‘Where’s my Hoverboard?’

After an exclusive premiere on Channel V, the official Dear Science video clip was been unleashed. And while scientists of the world get right on that (technically they have until 2015 to make Seth a hoverboard), Seth Sentry is gearing up for another big year, starting off with the 2013 Melbourne Big Day Out. Following on from last year’s heavy touring schedule and performances at festivals like Homebake, Fat As Butter, Sprung and the first Channel [V] Island Party, this year will be even busier than the last, starting things off with the monster summer anthem that is Dear Science. 

Taken from Seth’s debut album This Was Tomorrow (released through his own label, High Score Records, and celebrated by Time Off Magazine as “a landmark Australian hip hop record”) Dear Science follows in the tradition of Seth’s previous singles Float Away, My Scene and The Waitress Song with light-hearted wordplay and big sing-along chorus.

Produced by Trials (Funkoars, Drapht), Dear Science is exactly the kind of song that helped make 2012 so successful for Seth, and is the perfect way to get this summer cranking. Dear Science is the third single taken from This Was Tomorrow, out now through High Score Records.

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Seth Sentry – ‘This Was Tomorrow’ debuts at #6 & is triple j’s feature album

26 09 2012

Melbourne rapper Seth Sentry has debuted at an impressive #6 on the ARIA Charts this week, with his first full-length album This Was Tomorrow. The album has been collecting a long list of glowing reviews, including from triple j radio as their Feature Album all of this week.

The huge national album tour has kicked off this week, including a much-talked about set at Newcastle’s Fat As Butter Festival. With the Queensland shows now ticked off, Seth has 6 Australian states left to visit. Dominating the airwaves with the infectious singles My Scene and Float Away, Seth Sentry has dropped one of the most anticipated albums of 2012 with his killer debut. The maiden release on Seth’s own label, High Score Records, This Was Tomorrow has found itself falling into the welcome arms of fans and industry alike.

Drawing listeners in with an unpretentious and utterly relatable voice, This Was Tomorrow leaves the conventions of Australian hip hop for new ground, and shows just how advanced Seth Sentry has become as an artist, and just how limitless the genre can be. Featuring production from Styalz Fuego (360), Trials (Funkoars, Drapht) and Matik (Pez, Bliss n Eso), This Was Tomorrow exhibits a perfect balance of classic hip hop samples and cuts, and live band energy.

The album’s second single, Float Away has projected Seth to a whole new level. The 70’s British comedy-inspired film clip received over 18,000 views in under a week. It was written by Jeremy Koren (aka Grey Ghost) with Co-Director/Cinematographer Nick Rieve and was claimed by Channel V as the ‘Ripe Clip Of The Week’ as well as ‘Indie Clip Of The Week’ on Rage. As a single, Float Away was cited by influential artist 360 as his personal pick for top 10 in the 2012 triple j Hottest 100.

Anything you could want to know about Seth’s personality is laid out in the album’s rhymes and turns of phrase, strewn across its head-nodding beats and bombastic choruses, right through to its pop culture references. This Was Tomorrow is a solid work of art that stands as both entertainment and culture… as songs you can switch your brain off and sing along to, or a window into the mind of a truly gifted artist.

This Was Tomorrow Tour – With Special guest Grey Ghost
Fri 28 Sep: Karova Lounge BALLARAT VIC
Sat 29 Sep: Corner Hotel MELBOURNE VIC
Thu 04 Oct: Studio 146 ALBANY WA
Fri 05 Oct: Prince of Wales BUNBURY WA
Sat 06 Oct: Rosemount Hotel PERTH WA
Sun 07 Oct: Norfolk Basement FREO WA
Fri 12 Oct: Waratah Hotel HOBART TAS
Sat 13 Oct: Fowlers Live ADELAIDE SA
Fri 19 Oct: The Factory SYDNEY NSW
Sat 20 Oct: Transit Bar CANBERRA ACT
Fri 26 Oct: Discovery DARWIN NT
Fri 09 Nov: Great Northern BYRON BAY NSW
Sat 10 Nov: Sprung Festival BRISBANE Qld

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Seth Sentry – This Was Tomorrow

17 07 2012

It has arrived. The debut album from Melbourne MC Seth Sentry will be unleashed on September 14. The album, titled This Was Tomorrow, is a ground breaking and utterly relatable hip-hop masterpiece. To bring the album to the fans, Seth has announced a 14-date tour through cities and regional centres in September and October, including appearances at Fat As Butter and Sprung Festivals.

From the incredible success of The Waitress Song (2009), to the current radio smash singles My Scene and the brand new second single, Float Away, This Was Tomorrow is indicative of the exponential rate at which local hip-hop is evolving. Bold, atmospheric and almost orchestral; it is a grand and ambitious gesture from a humble and entirely creative artist. Not contempt with cashing in and selling out, Seth Sentry has laid the foundations for his future by setting up his own record label, High Score Records, with independent distribution through Inertia. This Was Tomorrow will be the label’s first release. The album comes down to how big a music fan Seth Sentry is.

Within the context of hip-hop, he is both a student and a master… a protégé. An aficionado who wanted to be a part of the world of music he could lose himself in as a listener. And even though it is still early in the game, Seth Sentry’s contributions to this world are already nothing short of outstanding. This Was Tomorrow will be released September 14. The This Was Tomorrow album tour happens throughout September and October. Tickets on sale August 2. Seth Sentry’s brand new single Float Away with production from Styalz Fuego, is available on iTunes now. 

Seth Sentry – This Was Tomorrow National Album Tour
Thus Sept 20 – Brisbane QLD
Fri Sept 21 – Coffs Harbour NSW
Sat Sept 22 – Fat As Butter Festival NSW
Fr Sept 28 – Ballarat VIC
Sat Sept 29 – Melbourne VIC
Thur Oct 4 – Albany WA
Fri Oct 5 – Bunbury WA
Sat Oct 6 – Perth WA
Sun Oct 7 – Fremantle WA
Fri Oct 12 – Hobart TAS
Sat Oct 13 – Adelaide SA
Fri Oct 19 – Sydney NSW
Sat Oct 20 – Canberra ACT
Fri Nov 9 – Byron Bay NSW
Sat Nov 10 – Sprung Festival QLD

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