Seth Sentry – ‘This Was Tomorrow’ debuts at #6 & is triple j’s feature album

26 09 2012

Melbourne rapper Seth Sentry has debuted at an impressive #6 on the ARIA Charts this week, with his first full-length album This Was Tomorrow. The album has been collecting a long list of glowing reviews, including from triple j radio as their Feature Album all of this week.

The huge national album tour has kicked off this week, including a much-talked about set at Newcastle’s Fat As Butter Festival. With the Queensland shows now ticked off, Seth has 6 Australian states left to visit. Dominating the airwaves with the infectious singles My Scene and Float Away, Seth Sentry has dropped one of the most anticipated albums of 2012 with his killer debut. The maiden release on Seth’s own label, High Score Records, This Was Tomorrow has found itself falling into the welcome arms of fans and industry alike.

Drawing listeners in with an unpretentious and utterly relatable voice, This Was Tomorrow leaves the conventions of Australian hip hop for new ground, and shows just how advanced Seth Sentry has become as an artist, and just how limitless the genre can be. Featuring production from Styalz Fuego (360), Trials (Funkoars, Drapht) and Matik (Pez, Bliss n Eso), This Was Tomorrow exhibits a perfect balance of classic hip hop samples and cuts, and live band energy.

The album’s second single, Float Away has projected Seth to a whole new level. The 70’s British comedy-inspired film clip received over 18,000 views in under a week. It was written by Jeremy Koren (aka Grey Ghost) with Co-Director/Cinematographer Nick Rieve and was claimed by Channel V as the ‘Ripe Clip Of The Week’ as well as ‘Indie Clip Of The Week’ on Rage. As a single, Float Away was cited by influential artist 360 as his personal pick for top 10 in the 2012 triple j Hottest 100.

Anything you could want to know about Seth’s personality is laid out in the album’s rhymes and turns of phrase, strewn across its head-nodding beats and bombastic choruses, right through to its pop culture references. This Was Tomorrow is a solid work of art that stands as both entertainment and culture… as songs you can switch your brain off and sing along to, or a window into the mind of a truly gifted artist.

This Was Tomorrow Tour – With Special guest Grey Ghost
Fri 28 Sep: Karova Lounge BALLARAT VIC
Sat 29 Sep: Corner Hotel MELBOURNE VIC
Thu 04 Oct: Studio 146 ALBANY WA
Fri 05 Oct: Prince of Wales BUNBURY WA
Sat 06 Oct: Rosemount Hotel PERTH WA
Sun 07 Oct: Norfolk Basement FREO WA
Fri 12 Oct: Waratah Hotel HOBART TAS
Sat 13 Oct: Fowlers Live ADELAIDE SA
Fri 19 Oct: The Factory SYDNEY NSW
Sat 20 Oct: Transit Bar CANBERRA ACT
Fri 26 Oct: Discovery DARWIN NT
Fri 09 Nov: Great Northern BYRON BAY NSW
Sat 10 Nov: Sprung Festival BRISBANE Qld

Interview  ||  Seth Sentry  ||  Twitter  ||  Facebook  ||  Tickets





Seth Sentry – This Was Tomorrow

6 09 2012

It’s been four years since Seth Sentry released his The Waiter Minute EP, that featured the huge hit single The Waitress Song. Seth is now ready to storm Australia with his debut LP This Was Tomorrow. Released today, Seth has already dropped two massive single’s from the album, in the form of My Scene and Float Away.

Seth describes his anxiousness in getting the release in to the hands of his fans. “I’m feeling excited and nervous, the album’s finished now, so I just want to get it out there.” Describing the concept behind This Was Tomorrow, Seth explains “I guess the album is pretty random in the topics that I cover. I talk about things that I want, where I am in my life and where I’ve come from. You could say it’s all about the past, present and future. In terms of the future, I have written a letter to science where I ask where the fuck my hover board is.” Since his debut The Waiter Minute EP, Seth’s identifies his biggest change, and that has been his confidence level. “When I first started working with Matik I was just trying to find my sound, something that I was happy with. I consider myself a wordy rapper and I have some pretty heavy influences, it took time to find the style that I was happy with. Coming into it this album, I guess didn’t have to do that searching. I was able to concentrate on making the music I wanted to make.”

The first single from the album was released earlier this year and was Seth’s way of letting everyone know he is on his way. My Scene, a light-hearted humorous track, raises questions of human identity and lifestyle. “I guess it’s easy to identify groups of people in society from an outside perspective. We can easily say ‘oh that’s a hipster’ or ‘that’s a business man’ but for me personally, it was a lot harder to pin down. I guess a lot of people find that’s the case, they’re not quite sure where they fit in amongst society and even with their peers. It was just where my head was at the time and also what I had seen. A lot of people say, ok I’m going to be like this and go out and purchase the ‘costume’. I had a friend who was a mad goth, I didn’t see him for a few years and then I bumped into him one day on the street and he was a full Rastafarian, with the dreads and coloured beanie to match. It’s just weird how people do that”.

Victorian producer and DJ, Matik produced Seth’s debut EP and is back again helping out on This Was Tomorrow. “Matik has produced five joints on this album, he’s a lot busier now then he was 10 years ago. I hooked up with Matik about 5 years ago when I was putting on a weekly club night. Matik was working with Pez back then, as a crew. I had got my hands on a demo they had at the time and there was this real cute track on there called Summer Days, which is now the Festival Song, but it was a little different back then. It was about surfboarding and riding scooters and all that. So I got them out.”

The second single from the album is titled Float Away and is produced by Styalz Fuego (360, Aston Shuffle) who also produces 5 tracks on the album. The film clip for Float Away is directed by Grey Ghost (Jeremedy). “Grey Ghost is the loveliest cunt, he is the best dude, like they nicest dude you’ll ever meet. He is also super creative, he can do it all. Draw, rap, sing, he is in a heap of a bands and wanted to try his hand at making videos. He directed one of Xavier Rudds videos and also worked with Matik. We had this idea of doing the clip in this crazy Woody Allen/Faulty Towers vibe, I love how it turned out.”

Float Away was the first track that Seth worked on with Styalz. “Styalz is amazing, all his beats, drums and horns are classic. When you work with him, he provides you with everything, the beat is structured, everything’s there, all the bridges, he is very fast. He is just one of those dudes that is always in the studio, he’s constantly inspired and inspiring, he’s a real pro. For Float Away he sent me this beat that was real cute and simple in style. Obviously not in structure. It wasn’t something that I’d consider my usual style. The beat had elements of pop, nothing against dudes doing that, I just prefer listening to heavy hitting classic’s, but this had something that drew me in. I wrote 3 different versions and performed 3 different takes and picked that track. I’m so wordy, it’s not easy for me to sometimes pull it back. In this track there’s an 8 bar verse a 16 and a 12, which are mammoth bars. I was thinking the track would be good for a single, it had a lighter sound and I didn’t have to sacrifice the lyrical side of things, none of this dumb shit.”

Seth Sentry’s new LP This Was Tomorrow will be released on September 14 on his newly created label High Score Records, with independent distribution through Inertia. You can pre-order now and score yourself some cool pre-order bonus’, if you hurry. Also just announced is his massive 14 date This Was Tomorrow album tour which includes stops at Fat As Butter and Sprung Festivals.I’ll be taking B. Two, who won this year’s DMC’s championships. He was defending his title from 08′ because there hasn’t been a DMC in Australia for the last 4 years. He is a beast and massively overqualified to be my DJ. I will also be bringing Grey Ghost.”

You can pre-order you copy of This Was Tomorrow by following the links below and also get your tickets to the This Was Tomorrow Album Tour, but be quick these will go fast.

Seth Sentry  ||  Twitter  ||  Facebook  ||  Pre-Order  ||  Tickets





Seth Sentry – This Was Tomorrow

17 07 2012

It has arrived. The debut album from Melbourne MC Seth Sentry will be unleashed on September 14. The album, titled This Was Tomorrow, is a ground breaking and utterly relatable hip-hop masterpiece. To bring the album to the fans, Seth has announced a 14-date tour through cities and regional centres in September and October, including appearances at Fat As Butter and Sprung Festivals.

From the incredible success of The Waitress Song (2009), to the current radio smash singles My Scene and the brand new second single, Float Away, This Was Tomorrow is indicative of the exponential rate at which local hip-hop is evolving. Bold, atmospheric and almost orchestral; it is a grand and ambitious gesture from a humble and entirely creative artist. Not contempt with cashing in and selling out, Seth Sentry has laid the foundations for his future by setting up his own record label, High Score Records, with independent distribution through Inertia. This Was Tomorrow will be the label’s first release. The album comes down to how big a music fan Seth Sentry is.

Within the context of hip-hop, he is both a student and a master… a protégé. An aficionado who wanted to be a part of the world of music he could lose himself in as a listener. And even though it is still early in the game, Seth Sentry’s contributions to this world are already nothing short of outstanding. This Was Tomorrow will be released September 14. The This Was Tomorrow album tour happens throughout September and October. Tickets on sale August 2. Seth Sentry’s brand new single Float Away with production from Styalz Fuego, is available on iTunes now. 

Seth Sentry – This Was Tomorrow National Album Tour
Thus Sept 20 – Brisbane QLD
Fri Sept 21 – Coffs Harbour NSW
Sat Sept 22 – Fat As Butter Festival NSW
Fr Sept 28 – Ballarat VIC
Sat Sept 29 – Melbourne VIC
Thur Oct 4 – Albany WA
Fri Oct 5 – Bunbury WA
Sat Oct 6 – Perth WA
Sun Oct 7 – Fremantle WA
Fri Oct 12 – Hobart TAS
Sat Oct 13 – Adelaide SA
Fri Oct 19 – Sydney NSW
Sat Oct 20 – Canberra ACT
Fri Nov 9 – Byron Bay NSW
Sat Nov 10 – Sprung Festival QLD

Seth Sentry  ||  Facebook  ||  Twitter





Seth Sentry – My Scene (Megatroid Remix)

12 03 2012

My Scene is the first single from Seth Sentry’s highly-anticipated debut album. Humorously and light-heartedly Seth steers us through scenarios that reiterate his outlook on life… that any scene you can find has enough cool people in it to make for a worthwhile visit now and again, but some people just aren’t meant for permanent residence in any one scene.

No single lifestyle or ethos can sum up an entire person. Without any attempt at being so, My Scene is a declaration of independent thought. A kind of ‘live and let live’ thing. Recent RJD2 Remix winner Megatriod has recently released a cracking remix of Seth’s latest single. The concept for the remix is that the beat is constantly changing styles to match the different scenes Seth goes through in his verses. Megatroid is currently working with Tape Death to produce a Down For The Count Records Remix album. Stay tuned for that one.

In related Seth Sentry news check out his latest efforts as he teams up with our good friends over at Bad, Meet Evil for the releases of the Ben Brown X BME range and also the Rik Lee X BME limited edition run. Get em while you can by clicking on the pic.

Seth Senty  ||  Bad Meet Evil  ||  Megatroid





Seth Sentry – My Scene

25 01 2012

By now, it’s safe to say that Seth Sentry is a people-person. His success has been by way of fans, and in the increasingly-divided Australian hip hop scene, he’s respected by all corners. Undoubtedly, a lot of this is owed to the guy’s skills as an MC. He writes great stuff and delivers it like a champ. But a lot of it comes down to the fact that, as a guy, Seth Sentry isn’t caught up in a whole mess of bullshit.

While a garden-variety MC’s mandatory shtick is to state, over and over again, who they are and who they ain’t; Seth’s journey has been more ‘who am I?’ Rather than tell tales of his own fictitious legend, he looks out at the world and reports back on what he sees. People, places, experiences… from one observer’s perspective.

My Scene – the first single from Seth’s highly-anticipated debut album – is the perfect case in point. Humorously and light-heartedly (because not everything needs to be the darkest thing that ever existed) Seth steers us through scenarios that reiterate his outlook on life… that any scene you can find has enough cool people in it to make for a worthwhile visit now and again, but some people just aren’t meant for permanent residence in any one scene. No single lifestyle or ethos can sum up an entire person. Without any attempt at being so, My Scene is a declaration of independent thought. A kind of ‘live and let live’ thing.

With a witty turn-of-phrase, a hypnotic vocal tone and an ear for a head-nodding beat; Seth Sentry’s signature sound is all over My Scene. First rising to prominence when triple j Unearthed his debut track The Waitress Song, Seth Sentry’s place in the Australian music landscape became solidified when listeners began bombarding the station with requests to play The Waitress Song. It had connected with people in a big way, eventually placing at number 31 on that year’s coveted Hottest 100. Seth and brother-in-arms Pez ventured out on a 31 date national tour, and so began a new name in local hip hop. As a taste of the album to come, My Scene is but one flavour of many. As a first bite, though, it’s one that says a lot about the guy in the kitchen.

Twitter  ||  Facebook  ||  Bandcamp








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