The Herd have just dropped their new video clip for the single The Sum Of It All, a slamming tune heavy on melody and an unexpected melancholy. It’s the ﬁrst taste of their ﬁfth album, due later this year. The single premiered on triple j and Elefant Traks are happy to announce that The Sum Of It All is now available to download as a high-quality mp3 here on iTunes.
Directed by Prad Senanayake (responsible for clips by the likes of Oh Mercy, Spit Syndicate and 360 & Pegz), the video for The Herd’s new single is a gritty, psychedelic pass through a constantly decaying and rebuilding landscape. It features scanning technology that was shot “using an infra red depth camera on a hacked gaming console”. The resulting Matrix-like binary degradation of the band’s features, sits well with the tracks tale of identity loss and character flatlining. Or maybe they just really dig hacking game consoles. Either/or. www.pradsenanayake.com