The 2nd single from Purpose’s upcoming album Where It Starts isdropping tomorrow July 20. The track titled Alive, will be released alongside the official film clip shot & edited by EightLimb Films. To celebrate the launch of the new single Alive, Purpose has been releasing a video a day until the single finally drops tomorrow.
Late last we were treated to a sneak peek of the new film clip and single. Yesterday Purpose also released a nice little clip from when he visited the triple j studio’s in Sydney last week. There is a bit of the interview and of course it wouldn’t be a Purpose appearance without some live bars.
The track that he performed live on the triple j Hip-Hop show was set to be over a different beat, but the disk didn’t work on the night. He recorded it yesterday over the music it was prepared for, so people could hear it the way it was intended.
Today’s video features footage from Purpose’s most recent performance/backstage at the sold out Come Together Festival 2012 held in Sydney. Shot & edited by Rush, the video features some great local talent. Where Is Starts coming soon.
Amidst the mayhem that was touring with Australian sensation, 360 and heading straight back on the road with label mates Seven and Mr Hill, Vegas Aces have managed to craft an EP touted as ‘next level’ by the local hip hop scene.
The Departure is VA’s coming of age, both lyrically from emcee 4th and in the production from Cam Bluff, who is fast becoming Australia’s man to beat behind the boards. The two clearly set out to craft their own sound in making The Departure, a title directly related to a change in sound since their debut, VA All Day. The boys called on Adelaide stalwarts and fellow up and comers, Prime and Purpose as the only features for this release on the futuristic Nebula. Following Day Dreams (feat. Kaysie Rowe), the second single taken from The Departure is All That Shines.
Proven to be a success live, All That Shines is a raucous portrayal of 4th’s view on his standing within the Australia music scene. VA celebrate the launch of their website with The Departure EP, available for free download NOW. Tongue in cheek as always and accompanied by world class production, Vegas Aces truly are the next benchmark of local hip hop.
Born Fresh Records is hosting one hell of a block party and you’re invited! This weekend, June 16, Coniston Lane in Fortitude Valley will be hosting the very cream of the Brisbane hip hop crop with sets from Rainman, Seven, Mr Hill & Rajconkas, Crate Creeps, Vegas Aces, Prophet Rayza along with many other special guests. Tickets are on sale now.
Purpose is releasing his second single titled Alive next Wednesday, June 20th and has just put out a sneak peak of the film clip put together by EightLimb Films. Coming off a stellar performance at the sold out Come Together Festival, Alive is sure to tick all the right boxes.
With the release of his album Where It Starts fast approaching, this new video is looking to take things up another notch yet again for the Adelaide MC/Producer. The song features cuts by long time collaborator DJ Hacksaw, and is produced by Eslev of Full Tote Odds. The digital single will be available June 20th and also features a bonus remix by Mr Trials of the Funkoars.
You can check out our most recent interview with Purpose, talking about the upcoming album and a heap more right here.
In the lead up to his appearance at the sold out Come Together Festival this weekend in Sydney, Purpose teams up with fellow PE member and Soulmate Records latest, MC Prime for an exclusive track titled Get Em High.
To all the lucky folk quick enough to snap up a ticket, get ready as Luna Park will become host to one of the biggest events on the local hip hop calendar. Headlined by undoubtedly one of the biggest names. A man who needs no introduction, multi award winning, 360 will close the day in the only way he knows how – absolute chaos.
Not to say the roof won’t be raised from opening doors, with Bam Bam kicking off the ceremonies, shortly followed by Purpose, with some very special guest performers. We’ve been sworn to secrecy – but organisers suggest you get there early, as this is one performance not to miss! The rest of the day and night will unfold with the cream of local hip hop, Skryptcha, Thundamentals, Koolism, Seth Sentry, plus Elefant Trak madness with Hermitude and Horrorshow.
To all the lucky folk quick enough to snap up a ticket to this year’s sold out Come Together Festival, get ready as we announce the stage times and countdown to the June long weekend. On June 9, Luna Park will host one of the biggest events on the local hip hop calendar, headlined by undoubtedly one of the biggest names.
A man who needs no introduction, multi award winning, 360 will close the day in the only way he knows how – absolute chaos. Not to say the roof won’t be raised from opening doors, with Bam Bam kicking off the ceremonies, shortly followed by Purpose, with some very special guest performers. We’ve been sworn to secrecy – but organisers suggest you get there early, as this is one performance not to miss!
The rest of the day and night will unfold with the cream of local hip hop, Skryptcha, Thundamentals, Koolism, Seth Sentry, Hermitude and Horrorshow. And for any adrenaline junkies, Luna Park will be offering unlimited free rides to all Come Together ticket holders. Just show your Come Together ticket to the Box Office between 1pm – 4pm. Now in its eighth year, Come Together is once again all Aussie hip hop as it was meant to be: loud, proud, and made in Australia!
Drop the Bomb is the second song Purpose has let out the bag off of his highly anticipated debut album Where It Starts. Another self-produced track with his trademark thumping drums, this one is sure to shred your speakers to bits.
Catch Purpose on the road with Sevens & Vegas Aces through May on the No Way Home Tour, hitting Melbourne and Perth this weekend followed by Sydney ad Brisbane, tickets available now.
The Espy is pleased to announce that it is once again opening its doors up to a night of all local hip hop. Raise The Roof IV picks up from where 3 left off, a colossal lineup showcasing the finest in established and emerging local hip hop. The first 3 instalments of Raise The Roof were a raging success, volume 4 is shaping up to be bigger then ever.
Featuring Funkoars, Lowrider, Vents, Def Wish Cast, Briggs, Mase & Mattic, Purpose, Death Stars, DJ Reflux, Remi, Eloquor, Soliloquy, Mu-Gen, Prequel, Slap618 and DJ Flagrant’s Aussie Hip Hop video show. Hosted by Reason, Raise The Roof IV will be held at the Esplanade Hotel, April 24. Tix are available now. You do not want to miss this one Melbourne.
The 2012 Come Together Festival, to be held at the Big Top Luna Park on Saturday June 9, has sold out in record time! It’s no surprise, really, given the kingpins and rising cream of local hip hop on this year’s line-up.
Featuring its second all-Aussie hip hop line-up, Come Together is led by none-other than Melbourne’s multi platinum selling rapper, 360 in his next Sydney performance on his upcoming national tour, The Flying Tour which is setting ticket sales records around the country! Joining 360 are ARIA award nominees, Horrorshow, as well as beat giants Hermitude, Seth Sentry, Koolism, Thundamentals, Skryptcha, Purpose and Bam Bam.
Come Together has always featured the best home grown talent and has introduced and given our brand new talent the opportunity to perform on the big stage to an all ages audience. Hip hop fans who have secured their Come Together tickets will witness the sensational 360 ‘live show’ in what is going to be one of the best hip hop events this country has ever seen! This is local hip hop as it was meant to be: loud, proud, and custom made to raise the roof!
We Will Be Heard is the first offering from Purpose’s long awaited debut album Where It Starts. Engaging and upbeat, this self-produced song captures the free-spirited restlessness of today’s youth from a fresh faced and honest perspective.
Keeping fans tied over with a 3 part mixtape series, Purpose has put his best work to date on what is sure to be an explosive break through debut. Accompanied by an amazing film clip the single We Will Be Heard is available now to purchase from his Bandcamp page below.
Digital single features We Will Be Heard (Debate Remix) & exclusive bonus track Dont I Know It.
2011 was a huge year for South Australian MC & Producer Purpose. Instead of doing a 2011 wrap up for Purps, we caught up with him to chat all his If The City Had a Voice Mixtape series, the new album, highlights from 2011 and what the future holds for this enigmatic artist.
You had a huge 2011, what was your biggest highlight of the year? The feeling of finally just putting the mixing/producing skills I’ve learned over the past few years into practise was extremely satisfying. But every time this question pops up I have to say performing on stage with the Hoods at the Hip Hop for Flood Relief. Any MC from my generation who grew up watching these guys achieve what they have would say the opportunity to perform a song with them is a dream come true.
2011 saw the release of your ‘If The City Had Voice Mixtape’ series (Part’s 2 & 3). This series had a strong emphasis on quality, but at the same time you seemed to experiment with a variety of track styles. Would you agree? I think I just wanted to get lost in it and see where it took me. I don’t have a plan for my releases like ‘I’m going do a sad song, then a happy song, then a cheeky song, then a story song’ it just comes out how it does. When people deliberately try to make a diverse or different album it sounds like they’re just checking off boxes to avoid being put in one. With the mixtapes and the upcoming album I literally just went in the studio and whatever I felt at the time I would do.DJ Hacksaw was iincredible. He did all the cuts on both Part’s 2 & 3 as well as mixing the tapes. If you look back at albums like ‘Red October’, the only thing it was really missing was the DJ. By adding him to the picture the music feels more complete. Given that we have similar taste in the classics it has worked out crazy, especially with the latest joints for the album.
Tell is a little bit about the upcoming album titled ‘Where It Starts’. What can we expect from this now highly anticipated album? The unexpected. It is a whole new level from the mixtapes, despite how long I have been around this is my debut solo album. Musically I took the extra mile on every beat and the writing is my best work. I also enlisted a few features this time around from outside my camp which was fun/ different to past projects.I think every release contributes somewhat to your overall understanding of making music but a solo release is a statement about who you are. You can’t learn that from someone else. The first single will be out by the end of March accompanied by a music video.
Let’s talk about some of the tracks from the latest mixtape City 3. As we noted it’s quite a contrasting release, one of the deeper tracks on the tape is titled Ride This One Out, tell us about that one? This track was basically one verse to begin with, I freestyled the chorus on a stunt recording. I had written this around the same time as ‘The Build Up’ (a song originally intended to be in the introduction to City 3). I was literally running myself into the ground last year spending every second I could to make the most of every opportunity. I got the balance all wrong. As a result it spat me out with sleeping/anxiety issues, further in debt, on medication and just fatigued beyond belief. Both of those songs were written in the morning at work from me just thinking ‘I can’t keep doing this shit but I have to otherwise nothing will change.’
I Know You Don’t Love Me is on the flip side to Ride This One Out, with its comedic look at a woman who doesn’t really know what she wants. You haven’t come across anyone like this in real life have you? That one is all tongue-in-cheek haha. I jacked the beat & chorus idea from a 50 Cent song of the same name about how everywhere he goes women tell him they love him and then someone like Usher or Eminem will walk in the room and all of a sudden they love them more haha. I basically ran with the same idea but replaced it with Australian rappers who have ‘heart-throb status’ amongst the ladies. A song like that is always good to put on a mixtape for a laugh. It’s one of my favourites off City 3.
Producer & Vinyl Villains member Debate pumped out a banger on the track Brain On Drugs. He also recently released an official remix of Hilltop Hoods – I Love It. Do you find working with a variety of producers beneficial or would you rather build with one beat maker? He absolutely smashed that beat out the park. I’ve already snagged a couple more beats from him for something else I’m working on. I do find that sometimes you get to a point in a project where it can benefit by getting others involved but I try to produce a majority of my solo music these days. I prefer to because I know what sound I want and what suits me, the same way rappers will always work with certain producers who they have good chemistry with. There’s only 2 beats on my upcoming album that I didn’t produce and the reason I added these beats/songs in is because they fit with what I was going for and I am a fan of both producers. There’s no real rule with it though. If it fits, it fits.
You tie out City 3 with a nice edit of Goyte – Somebody That I Used To Know. Do you feel a lot of freedom as an emcee slash producer and being able to play with a track like this? I kind of do, it’s something I could only do because I put them out on a free mixtape. I don’t have a lawyer to clear that shit haha. The Goyte track was a no brainer for a lot of artists to remake. I really didn’t want to make it into a rap song, that’s why I left the music in it’s pure form and just re-arranged a little place for me to land. People ask me all the time why there’s only one short verse a couple of minutes in but I did that deliberately. I didn’t want to take the song and turn it into something else, I just felt like I could offer something to it. There’s no real detailed story to the verse, it just describes the deterioration of something pure. The sound of a feeling. Heartbreak. Sometimes nothing has to go wrong for everything to be.
During the past few years you have put out a number of releases, including the One Way Ticket LP with Pagen Elypsis. What was it like getting that album out and touring with the other PE members? It was awesome haha. Hitting the road with 5 good mates who share a depraved sense of humour on very little sleep is hilarious. Being able to take that album around the country was good as well, given it’s success as an independent album it deserved to be celebrated. I think the next few years everybody will be concentrating on solo music, me and Prime are just the first ones out of the gate. In the future we would all love to do another Pagen Elypsis album, but between our solo careers, new babies and the day-to-day it will be a couple of years away. With that being said, there will be songs here and there in that time I’m sure. I brought the whole crew together to lay a song for my upcoming album and it came out ridiculous. Motive is also going to be releasing a solo mixtape late this year and he and I already have another joint album in the works with DJ Hacksaw. Motive showed me some of the music for his mixtape and it’s coming out nuts.
We can’t do a Purpose interview without asking you about your battle days. How do you look back on them and would you ever consider giving it another run? Haha. I look back on them fondly, Scribble Jam was crazy. As an early teenager I had watched the DVD’s like everyone else, it was surreal to be on the stage and having Kevin Beachem hand me the mic. Cool shit. I am having my last battle on March 10th at Fowlers Live against The Saurus from California for the Got Beef 2nd Anniversary event.
Final comments and shit we’ve missed? ‘Where It Starts’ out just before mid-year. Catch me live supporting the Funkoars with Motive & DJ Hacksaw at the Gov, Adelaide on May 4th. I will also be performing at Come Together 2012 this year in Sydney with 360, Horrorshow, Hermitude, Koolism, Thundamentals, Skryptcha, Seth Sentry & Bam Bam. Tickets go on sale March 15.
