Adelaide get down The Gov tonight for Purpose’sWhere It Starts album launch. Tonight he unveils his new live show in what is shaping up to be a big night for independent Australian music. Tickets are still available, get em’ by following the link below.
Special guests include Prime, Koolta, Mase N Mattic, Grifters Inc. and JP & DJ Sanchez. Doors open at 7.30pm, $12 per/$15 at door. Get your tickets here. Purpose recently performed at the Clipsal 500 alongside Drapht, Hilltop Hoods, Pez and more.
Purpose will be launching his album in Melbourne tomorrow night, so get down to the Laundry Bar if you’re around.
Purpose, the restless yet calculated mind behind the now infamous If the City Had A Voice mixtape series, is hardly a new face in the Australian Hip-Hop scene. With the roots of a freestyle/battle rapper, he represented Adelaide successfully nationwide early on, leading him to the US with coveted spot in the Scribble Jam MC tournament at 17.
In short, Purpose was a wordsmith before he was legal. March 1st saw Purpose release his highly anticipated self-produced debut LP Where It Starts through MGM. The record, which takes an honest look into the mind of a multi-faceted young man, features singles We Will Be Heard, Alive & Comin Home. Everything Purpose has learnt along the way, and then some, will go into the Where It Starts tour. South Australia has surely produced some of the biggest names in Hip Hop and Purpose is flying the flag high for the next generation.
Purpose Tour Dates: April 12th – Adelaide launch at The Gov (Purpose, Prime, Koolta, Mase N Mattic, JP & DJ Sanchez)
April 13th – Melbourne launch at Laundry (Purpose + more guests TBA)
April 17th – Sydney – (NSW) – University of Tech Syd w/ Pez April 18th – Wollongong (NSW) w/ Pez April 19th – Woy Woy League’s Club (NSW) w/ Pez April 20th – Sussex Inlet (NSW) (SATURDAY) w/ Pez April 24th – Mona Vale (NSW) – Mona Vale Hotel w/ Pez April 25th – Katoomba (NSW) – The Carrington w/ Pez April 26th – Parramatta (NSW) – The Roxy w/ Pez May 2nd – Geelong – (VIC) The Yarra Hotel w/ Pez May 3rd – Traralgon – (VIC) Kay St Saloon w/ Pez
May 17th – Perth (WA) at Yaya’s in Northbridge w/ Maundz & Mr Grevis May 18th – Freo (WA) at Mojo’s w/ Maundz
Monday morning Purpose took to social media to advise fans his debut project has yet again proved larger than it’s bedroom roots, becoming the #18 highest selling Australian album on the ARIA charts week ending 8th of March and #12 across the Urban charts. A huge feat for a debut album, let alone one without the benefits of label support and funding.
Below is footage of him performing to a warm reception at the coveted Clipsal 500 concert on his albums release day, March 1st. He will be taking his talents on the road yet again in April/May. In the meantime he has announced his hometown launch in Adelaide at The Gov April 12th alongside a huge local bill of up & coming artists from the city. Tix are $12 online (or $15 on the door) and can be purchased on Moshtix now from the link here.
After years of building his fanbase and notoriety nationwide, Purpose debut album is finally upon us. This week he launched his pre-order campaign ahead of release date March 1st and is off to a racing start. With the hype around this release reaching fever pitch it looks as though the young MC/Producer may be the first entirely independent release in some time to chart first week without a record company in his corner.
Upon launching the pre-orders he released 2 new videos, one is a behind the scenes look at Let The Party Begin feat Trials and the other is a brand new music video for Drop The Bomb off his album. See below for these latest chapters in what is shaping up to be one of the most highly anticipated releases of the year.
You can pre-order a physical copy of Where It Startshere, or for the digital fans you can also pre-order on iTunes here. All physical pre-orders come with a signed copy of the album, a signed collector’s edition album poster and the link to download a FREE gift, The Build Up mixtape for under $19.
If you pre-order on iTunes you will still receive the free mixtape. To get the download link for your free mixtape upon ordering you simply email your receipt or screencap to chloe@seftonjane.com & will receive the link via reply email.
Purpose welcomes in the new year with a brand new track featuring the beats of some of your favourite party anthems. The Happy New Year track features Clown Prince, Walk On Ar, It’s All Good and Pick It Up. The full list can of artists can be found below.
It’s been a massive year for the young South Australian emcee/producer. With 2013 shaping up to be his best yet. Purpose’s brand new album Where It Starts is set to drop in around 5 weeks, with 3 huge singles already out and crunching the airwaves, this is sure to be a massive release.
“This is something I put together for you peeps for checking out my music/sharing it/coming to shows – you are appreciated. I wanted to get in early and give you a song that will make you want to get drunk waaaaaaaaaaaaaay before the party starts haha.
No really. If you have the day off, get amongst it. Huge shout outs to the dudes who’s beats I used on the track – nothin’ but love. I wanted to do something with just Australian Hip-Hop beats this time around just because I think there’s so much quality shit being made that it made sense. Some old, some new – all crazy. It puts a different spin/vibe on the mash-up too. I dig it, hope you do too”. – Purpose
Track Credits: Spit Sydnicate – Pick It Up Hilltop Hoods – Clown Prince Funkoars – It’s All Good M-Phazes/BNE – Walk On Air
Comin’ Home feat. Illy, Jimmy Nice & Joyride is the self-produced third single off Purpose’s forthcoming album Where It Starts out Feb. 8th, 2013 through MGM distribution. The brilliant visual shot by Rush was premiered on Dom Alessio’s Home & Hosed blog last week to a very warm reception, check it out below.
As part of the campaign for this single, Purpose made this song a FREE download exclusively through triple j Unearthed! Download your copy now. Details on how to pre-order Where It Starts will be released soon ahead of his February 8th release date.
Mid-morning Monday Purpose released a brand new track titled ‘I Know It’s Late’. This is an exclusive, not to be featured on his album, but one of a handful of songs he will be releasing free for fans in the lead up to his debut album Where It Starts due late Spring.
Kicking the week off to an exciting start, he also performed a brand new song off of Where It Starts via Live Stream on Soundpond.net before announcing Sleep Walkers as the winners of his guest verse competition which sent Facebook into a frenzy the past week gone. With Obesity 2 dropping tomorrow, which he features on alongside Joyride, and his upcoming performances in Townsville this weekend as part of the Townsville Cultural FestivalPurpose is gathering some serious momentum as his Spring release draws closer.
Purpose’s second single Alive is out today accompanied by a cinematic film clip courtesy of EightLimb Films. Coming off a string of radio appearances, performances all around the country and with the release of his album Where It Starts fast approaching, this video is another strong foot forward for the young MC/Producer.
The song features cuts by long time collaborator DJ Hacksaw, and is produced by Eslev of Full Tote Odds. The digital single is available on iTunes here and features an incredible remix by Mr Trials of the Funkoars. Where It Starts coming soon!
The 2nd single from Purpose’s upcoming album Where It Starts isdropping tomorrow July 20. The track titled Alive, will be released alongside the official film clip shot & edited by EightLimb Films. To celebrate the launch of the new single Alive, Purpose has been releasing a video a day until the single finally drops tomorrow.
Late last we were treated to a sneak peek of the new film clip and single. Yesterday Purpose also released a nice little clip from when he visited the triple j studio’s in Sydney last week. There is a bit of the interview and of course it wouldn’t be a Purpose appearance without some live bars.
The track that he performed live on the triple j Hip-Hop show was set to be over a different beat, but the disk didn’t work on the night. He recorded it yesterday over the music it was prepared for, so people could hear it the way it was intended.
Today’s video features footage from Purpose’s most recent performance/backstage at the sold out Come Together Festival 2012 held in Sydney. Shot & edited by Rush, the video features some great local talent. Where Is Starts coming soon.
Purpose is releasing his second single titled Alive next Wednesday, June 20th and has just put out a sneak peak of the film clip put together by EightLimb Films. Coming off a stellar performance at the sold out Come Together Festival, Alive is sure to tick all the right boxes.
With the release of his album Where It Starts fast approaching, this new video is looking to take things up another notch yet again for the Adelaide MC/Producer. The song features cuts by long time collaborator DJ Hacksaw, and is produced by Eslev of Full Tote Odds. The digital single will be available June 20th and also features a bonus remix by Mr Trials of the Funkoars.
You can check out our most recent interview with Purpose, talking about the upcoming album and a heap more right here.
