Following a host of critically acclaimed stellar releases, rising rapper DC is back with brand new track ‘Neighbourhood’ released via Virgin EMI.
Produced by TSB (JHus, Mo Stack, NSG, Headie One), ‘Neighbourhood’ brings to the fore DC’s signature laidback style and dextrous, uncompromising wordplay. Vividly reflecting his lived reality, ‘Neighbourhood’ illustrates DC’s innate ability to take the inputs he shares with other MCS and turn them into a fresh alternative to the usual output. His approach, underpinned by priorities from a higher moral ground, delineates a different take on tried and tested narratives and clichés.
The accompanying music video for ‘Neighbourhood’, directed by long-time collaborator LX, echoes this approach and the track’s proud references to DC’s roots in South East London. Featuring footage shot in cine-8, the lo-fi style visuals are filmed in and around his SE10 postcode.
DC says; “Neighbourhood is a reflection of my environment. Almost a detailed diary of experiences I’ve had in the ends and the results of that – whether good or bad. It addresses several issues but all centres around one thing of being ‘out here til it kills me, I’m gonna get the job done, I’m gonna keep going’. I’ve taken some time to live life outside of the studio and now I’m ready to return and it shows in the music. I’m feeling aligned in myself but at a higher level so let’s get it.”
On a vertical rise since making waves with his Gleamin Freestyle series, DC is a South East native artist who plays in between the lines of Rap and Grime music. Kickstarting with a 30 second freestyle video on Twitter covering one of his main musical influences – Chip’s ‘I’m Fine’ instrumental, to his rendition of Daniel Beddingfield’s ‘Gotta Get Through This’ titled ‘Strong‘, the release of ‘No Manners’ via COLORS, and his more recent critically acclaimed EP, ‘Under The Influence’ he has built an impressive portfolio.
DC, who is now managed by Since ‘93 (Krept & Konan, Aitch and Fredo), has continued to gain a number of convincing accolades. From going on tour with J Hus, to gaining support from the likes of Young T & Bugsey and BBC 1Xtra’s ‘Voice of The Streets’ Kenny All Star, he’s also acquired the attention of tastemakers at Complex, Trench, GRM, Hunger, Highsnobiety, The Line Of Best Fit & Clash to name a few.
With a new long player project in the works, 2020 is set to be the year DC cements his reputation as an artist apart, both lyrically and sonically. While many MCs are in firmly entrenched in the business of braggadocio, DC carves his own consistently aloof, disparate lane – a ninja sage among blusterers.