Future Music Festival announce exciting new frontier

With only weeks until the highly anticipated announcement of the 2014 line up, Future Music Festival (FMF) is very proud to announce a strategic alliance with The Mushroom Group, Australia’s largest independent music and entertainment group, and its subsidiary Frontier Touring, Australasia’s #1 concert promoter*. The alliance combines decades of experience, widespread resources and immeasurable expertise across all facets of the music industry. The collective diversity, reach and long-standing relationships now shared, both locally and internationally, will ensure FMF will continue to lead the way in all aspects of festival culture. From September 1, FMF will team up with the … Continue reading Future Music Festival announce exciting new frontier

Mushroom Group – Mushroom Kicks Off The Next 40 Years In Style

An exciting new era kicked off in epic style for Mushroom in Melbourne last night (Tuesday 5 February) with 550 of the leading entertainment group’s closest friends celebrating the announcement by Michael and Matt Gudinski of a major rebranding for the Mushroom Group, with new logos and a repositioning for the group’s two dozen subsidiaries. After forty years in the business, the Mushroom Group is proudly Australia and New Zealand’s leading independent entertainment group. With more than twenty companies under the umbrella, Mushroom arguably defined the ‘360’ model long before it became a music industry catchphrase. Encompassing international and domestic … Continue reading Mushroom Group – Mushroom Kicks Off The Next 40 Years In Style