New Nike Air Max collaborations to drop in Australia from this month

Nike Australia is excited to announce that two new Nike Air Max collaborations with Tokyo-based Atmos and Edison Chen’s acclaimed CLOT, will be available in Australia from this month. Undoubtedly the legacy of Air is iconic and progressive. This classic … Continue reading New Nike Air Max collaborations to drop in Australia from this month

Masters Of Max: The Air Max Icons

The Air Max family spans numerous generations. With the Air Max 1 leading the charge, the family’s various iterations have taken on personalities of their own. None will be forgotten but some have come to stand apart, becoming known for their bold colors, spirited designs and pivotol roles in the evolution of visible air. As the countdown to the second annual Air Max Day continues, Nike takes a look back to remember the Icons of the Air Max Family: The Masters of Max. AIR MAX 1 Innovation isn’t always visible — but when it is, its impact can be immeasurable. … Continue reading Masters Of Max: The Air Max Icons

The Evolution Of Visible Air #AirMaxDay

AIR MAX NOT JUST A SHOE — A REVOLUTION Leading up to the 28th birthday of Air Max on March 26, Nike shares the untold story of a cultural icon — from its cutting-edge construction to its adoption around the world. In 1987, Nike Air was not a new proposition. Runners were already familiar with the benefits of the cushioning technology, which first appeared in the Nike Tailwind in 1978. But seeing is believing. Nike Air hit a high when it became more than a feeling. Nike designer Tinker Hatfield set out to make the breakthrough technology visible so runners could … Continue reading The Evolution Of Visible Air #AirMaxDay