Gideon Shoes are the Australian company set to give the fashion industry a kick, with their handmade, anti-sweatshop sneakers. All of their profits go to The Street University, a converted warehouse space in Sydney’s Southwest that allows marginalized youth of the area to engage in short courses and counseling. The Street University was founded by the Noffs Family and launched by Public Enemy in 2007.
Made from premium materials including kangaroo leather and cane toad hide, Gideon Shoes are available in a variety of colours and styles, and will be available directly through the main Gideon Shoes website from December 9th 2010 and select retail outlets across Australia in a matter of weeks; closely followed by a launch in the U.S. and Europe.
At the front of the queue for these handmade sneakers are a whole heap of musical peeps… including Bag Raiders, the Channel V crew and Jamiroquai. Also the shoes fucking rock and are fiercely anti-sweat shop – isn’t that music to your ears?
Gideon are currently running a competition to give away a pair of the new release Gideon all Australian leather sneakers RRP $299. All you need to do is guess the four best things about Gideon from the picture above and email the answers to firstname.lastname@example.org with Gideon Blog Comp in the subject line
On a side note, while Gideon are in the US next week they’ll be catching up with Mos Def’s dad, who happens to be an awesome dude and wants to start a Street University in New Orleans!
If you’d like to know more about the Noffs family and their work check out the doco which aired on ABC1 last Sunday night HERE
Read more about the Street University HERE