Afends was established in Byron Bay in 2006 and is street fashion inspired by art, surf and skate. The label has managed to draw from a lot of older surf and skate labels that have existed over time. Afends have come a long way since 2006 and now have 4 concept stores in Byron Bay, Kuta Bali, Bondi Sydney and Melbourne.
They have recently moved in to a massive new office and warehouse space in their home town of Byron Bay and have been lucky enough to employ over 15 of their friends. In addition to this, the label are hitting the US and Europe in the next few months.
Marketing Manager Kent Wright explained “We are young, creative, artistic, surfers, skateboarders and music lovers so that has become the meaning behind the label. The lifestyle of street culture!” This view has been carried over into their logo which represents power and the flame within us all, whether it is creative or destructive.
To celebrate the fact that Afends now has four concept stores around the world we are releasing the Afends X The World Ltd tee series. Each of the 4 tees will feature one of the store locations, Peril In Paradise (Byron Bay), Syd Vicious (Bondi, Sydney), Burning Black (Melbourne) and the first in the series Tropical Waste (Kuta bali).