Powermove Distribution has today been appointed the authorised Philips Headphones distributor in Australia for WOOX Innovations, a subsidiary of Royal Philips N.V., effective 1 January 2014.

Powermove Distribution is the distributor for Philips audio, headphone and home video products, Philips voice recorders and Philips Hue lighting products in Australia. The addition of the headphones category further strengthens the relationship between Powermove and the Philips brand.

“We are excited to reinforce our partnership with WOOX Innovations through the addition of headphones to our range of Philips products,” said Crawford Giles, Director of Powermove Distribution. “Philips has guided consumers through every major innovation in sound since the company produced its first radio valve in 1923. In that time, it has been responsible for breakthrough innovations including the compact cassette recorder, CD, DVD and Blu-ray. Having this extended range of product taken to market through the one distributor will allow for a more concise marketing strategy and increased ease of doing business for our retail partners.”

Philips audio and home video products have been distributed in Australia through Powermove since 2009 with the voice recorders and Hue lighting ranges added soon after.