Australia now has a new contributor to the hip hop landscape. We Play! Records are a new, short-run record label releasing some of the worlds most respected underground artists on vinyl.
With the ﬁrst release locked in for March, featuring New York hip hop heavyweight, O.C (of Diggin’ In The Crates Crew) the label is set to release a series of short run, limited edition 7” records for the hip hop vinyl collector – each release, a limited run of only 200 copies. The label has an exciting release schedule for 2014 with the second oﬀering to feature a surprise MC, with the label intent on bringing the boom-bap back to rap.
“As a hip hop fan it’s a pleasure to work with such world renowned artists and have the opportunity to release their music. We want to each release to represent how the lyricists and us as a label view hip hop. – BRETT BONHAM (Label Co-owner)
The intent of We Play! Records is to reach not only a national Australian audience but also to have the opportunity to reach a global audience with the aim to release music fans want to hear. The next 12 months will see the label move from solely releasing 7″s to then releasing full length LP’s for established international artists in Australia. The label will also release and host digital content for up and coming artist both locally and internationally.