Fall 2014 Collection Converse Unveils An Evolution To The Iconic Weapon Sneaker

New Converse Cons Weapon Offering Brings The Iconic Original To The Height Of Modern Streetwear.

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Converse Inc. has recently announced the launch of its new Converse Cons Weapon sneaker collection, a compilation of premium sneakers crafted with a modern shape and striking colour palette that encapsulates the creative spirit. Spanning a diverse design aesthetic, each new Converse Cons Weapon carries a streamlined silhouette with fabrications and design details that are enhanced by the sneaker’s light and edgy look. This exclusive collection will launch throughout July and August in anticipation of a more expansive Converse Cons sneaker collection in August.

“We are excited to launch the Converse Cons Weapon sneaker collection to build momentum for a newly evolved Converse Cons Weapon inline collection later this summer,” said Chris Law, Design Director Converse Cons. “This premium collection is a first look at the launch of a more refined and re-mastered Converse Cons Weapon, while preserving the sneaker’s iconic elements.”

The Converse Cons Weapon premium sneaker collection builds upon the sport heritage of the original Weapon design, while updated for a more modern look and feel. The Converse Cons Weapon Patchwork is a First String sneaker with a kaleidoscope of iconic colors and graphics in bold, juxtaposing colours. The Converse Cons Weapon Reflective Mesh Pack is a sleek mesh sneaker backed with a reflective material that throws light back in a subtle, photogenic strike.

Each sneaker is built with a focus on internal comfort, including a padded internal Y-Bar with memory foam for enhanced cushioning and fit, as well as a plush marbled EVA sockliner. The external Y-bar and Star Chevron logo are rooted in the design DNA of the coveted original Weapon, but updated to balance with the renewed upper construction.

The Converse Cons Weapon sneakers are available for purchase globally and at the Converse Flagship Melbourne Central Store.

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Converse Cons Weapon Reflective Mesh Pack
The mesh jersey story continues with a sleek, refined palette unique to the Converse Cons Weapon Reflective Mesh Pack. Designed with perforated mesh that is backed with a reflective material, there’s a subtle reveal when this sneaker is hit with a flash of light. The Weapon Reflective Mesh Pack will be available in Ski Patrol and Imperial Purple from Friday, August 9 exclusively in Australia at the Converse Flagship Melbourne Central store for RRP AUD$160 and in New Zealand exclusively at Trainers for RRP NZ$180.

Converse Cons Weapon Patchwork
Bright colours are a bold statement on the Converse Cons Weapon Patchwork, the design of which is rooted in the athletic heritage of jerseys. This vibrant First String sneaker is a collage of unique pieces of mesh, arranged so that each foot has a different composition, complete with a reflective Star Chevron logo and all of the comfort assets of the Weapon collection. Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The sneaker will be available exclusively at the Converse Flagship Melbourne Central Store now for RRP $160.

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