Adelaide-come-Melbourne rapper Allday has released his first full-length album Startup Cult today, and has already reached #2 on the iTunes chart upon release. The album is released via ONETWO and is already becoming a fan and media favourite.
Allday had this to say to his fans, “Making music may not be healing the sick or feeding the hungry, but it it makes you forget your problems for a few minutes that I’ve don’t my job. Whether you buy the CD, buy the mp3s or even torrent the album, I hope it means something to you.”
After the success of Right Now, the album’s second single You Always Know The DJ has also landed with a bang, along with a self-directed video which received over 12,000 views in under 24 hours. About the video Allday explained, “We shot it in Footscray and Brunswick. It’s starring Melbourne model Chloe Worthington. Chloe is wearing a Kenzo jumper and $10 Kmart netball skirt. I wanted the clip to be a cross between Romper Stomper & The Royal Tenenbaums”
Allday is well known for being honest and close with his rapidly growing fanbase. A quick glance over his social networks will see the young rapper constantly interacting and conversing with his fans. In anticipation of Startup Cult, Allday took 40 fans in Sydney and 40 fans in Melbourne on a ride around town in a school bus, offering them a sneaky pre-release listen to the album as a thank for their support.
His rise to prominence has somewhat humble beginnings. Having dropped out of art school to focus full time on music, it didn’t take long for the move to pay dividends. Via a strong a connection with his fanbase and a slew of home made music videos and mixtapes, the buzz behind Allday grew exponentially. Before long, he was that kid whose personality and sarcastic sense of humour had tens of thousands of fans interacting on his outrageously strong social networks, or creating footage of themselves to contribute to his videos. His shows began to pack out and his music started getting national exposure via triple j (including a spot in the Hottest 100) and festivals. And all before an official album release.
So with all the hype in the world under his belt, what is it that Allday wanted to get across to his fans on his debut? “The album is a culmination of lots of things happening for me” says Tomas Gaynor AKA Allday, “I’ve been away from my home in Adelaide for two years. My friends are growing up but I feel like I’m doing the opposite. I stopped drugs and alcohol during recording so I could focus more, but I had no idea how much that would change the process until I did it. (Except the song Anything But Sober, I wrote that while I was drunk).”
“Then one day I was driving to the supermarket and I had an epiphany. It was a weird epiphany because I can’t explain exactly what I realised, but all of a sudden I knew exactly what kind of music I wanted to make.”
And that music is one of the most entertaining and refreshing albums Australia has produced in years. It’s a roller coaster ride of honesty, humour, confidence and the kind of story telling only an artist that truly knows his music and audience can get away with telling. It’s highly intelligent, unflinchingly youthful and always original.
Straight from a completely SOLD OUT 10-date national single tour, Allday will support UK diva Lily Allen on her Splendour in the Grass sideshows in Melbourne at Festival Hall on July 24, and Sydney at the Hordern Pavilion on July 25.
Allday’s “Startup Cult” is out now via ONETWO.