Sony Music Entertainment Australia Announces New Distribution Partnership With LA Based Red Bull Records

Sony Music Entertainment Australia is pleased to announce an exciting new label distribution partnership with LA based Red Bull Records.


Red Bull Records is a full-service independent record label dedicated to long-term artist development with a global perspective. Cutting edge A&R, progressive marketing and innovative ideas drive the label’s promotional efforts. The label boasts a unique roster of artists including Awolnation, Beartooth, Blitz Kids, Five Knives, Heaven’s Basement, Itch, New Beat Fund and Twin Atlantic and takes pride in promoting musical diversity across a wide range of genres. With offices in Los Angeles, New York City and London, the label is a subsidiary company of energy drink giant Red Bull, and was established in 2007 through the vision of founder Dietrich Mateschitz.

“We’ve had an amazing relationship with Red North America since day one, so teaming up with Sony Music in Australia and New Zealand was a natural fit. In addition, the opportunity to work with the incomparable Denis Handlin and his talented team was a significant added plus. Red Bull Records has already had some great successes in the territory and with this partnership we are even more excited about our artists’ potential for the future.” – Greg Hammer, Managing Director, Red Bull Records

“We are delighted to be working with Greg and his team in this exciting label partnership for Australia & New Zealand. We look forward to developing exciting and new artists together.” – Denis Handlin AM, Chairman & CEO Sony Music Australia & New Zealand and President, Asia

The first artists to be released through Red Bull Records on Sony Music Entertainment Australia are Twin Atlantic and Itch.

Twin Atlantic are an alternative Rock Band from Glasgow, Scotland that formed in 2007 and have supported on tour the likes of Kings of Leon, 30 Seconds to Mars, Blink 182, and Chemical Romance. Their 4th studio album, Great Divide will be released on August 15th with the first single premiering as the ‘Hottest Record of The Year’ by Radio 1’s Zane Lowe and is currently on their A-list.

London artist, Jonathan ‘Itch’ Fox will release his debut solo album, The Deep End on October 17th. The first single, ‘Another Man’ (ft Megan Joy) is already sitting in the top 40 on iTunes. The video for ‘Another was directed by Frank Borin, who has also been responsible for videos by Red Hot Chilli Peppers & 5 Seconds of Summer, and shot in Hollywood’s historic American Legion Hall.