Innovative Digital Assault Includes Launch Of Spotify Activation, Issawebsite, & “The Year 2100” Cartoon Series Parts 1 + 2
After nearly a year of anticipation, multiplatinum-certified rapper, artist, and visionary 21 Savage releases his full-length major label debut album, ISSA ALBUM, out now on Epic Records through Sony Music Entertainment Australia. Get it HERE. Upon going live, he immediately invaded multiple charts, seizing #1 on Apple Music Hip-Hop/Rap Charts & #2 on Apple Music Overall Albums Chart. The 21 takeover has just begun!
A mixture of trap-gone-slasher production and sharp lyrical murder, he delivers 14 real, raging, and raw anthems infused with timeless melodic prowess. Among eight tracks produced by frequent collaborator and studio icon Metro Boomin [Drake, Future], the opener ‘Famous sets the tone with a violently catchy refrain and menacing soundscape. Meanwhile, 21 steps behind the board on the priceless ‘Bank Account’, while ‘Baby Girl’ and the DJ Mustard-produced ‘FaceTime’ flaunt some of his biggest hooks to date. It’s one brilliant and brutal banger after another. Issa classic…
Continuing a tradition of eye-popping visuals to match his game-changing sound, 21 teamed up with popular artist @Somehoodlum for the animated cover art. Moreover, he worked with Spotify on an innovative digital assault, including this immersive official website ISSAWEBSITE. The website evinces his cultural infiltration. It literally welcomes listeners into 21’s unique and undeniable world with the term ISSA as a gateway. Taken from an interview that spawned countless memes when he spoke on his face tattoo “ISSA (it’s a) knife,” the word is now forever embedded in the pop culture lexicon and emblematic of his influence. ISSA has become a linguistic phenomenon. Rihanna, Trey Songz, and even Pizza Hut have taken to using the term. Webster, where you at? When can the man get some credit in the dictionary? See his tweet!
In addition, the new web site links to 21’s official merch website! Every purchase of any item includes a digital download of ISSA. Check it out HERE!
21 also stars in the “The Year 2100” cartoon series. “WeBuyGold” Parts 1 & 2 are available for viewing HERE.
Next up, he appears on Genius for an in-depth interview about Issa Album on July 12th before descending upon Chicago August 5th for what promises to be a standout Lollapalooza performance.
21 and ISSA have arrived.
Tearing through the game with tenacity, 21 Savage carved his own path to the top of 21st century hip-hop last year. Following a series of 2015 fan favourite mixtapes such as The Slaughter Tape and Slaughter King, he sent shockwaves through rap with the Savage Mode collaborative EP alongside super producer Metro Boomin.
Not only did the project earn an RIAA gold certification, but it spawned the double-platinum ‘X’ [feat. Future] and platinum ‘No Heart’. In between supporting Young Thug on tour and selling out his own headliner, 21 uncorked the platinum ‘Red Opps’. Now, he changes the game with ISSA.