Craig’s List was the chosen launch location for Martine Rose’s first collaboration with Nike, a digital space far removed from the norm; reflective of the designer’s vision.
Nike x Martine Rose, a capsule featuring tracksuits, football jerseys and a completely re-articulated Nike Air Monarch is inspired by her interest in how people interact with clothes.
Experimenting with form fit, Martine looks at basketball players and their proportions and reimagines them on average-sized people, e.g. the track pant is framed by a pleat on the wearer’s right leg whilst the football jersey’s oversized fit is augmented with excess volume pleated into the sleeve.
As much of Rose’s work does, it plays on distorted proportion and finding things that appear ordinary and transforming them into something quite exceptional. The Nike Air Monarch undergoes an imaginative exercise by fitting a size 18 upper to size 9 tooling, to give an ordinary shoe an extraordinary shape.
To give that very ordinary shoe a very extraordinary shape, Rose relied on Nike’s undisputed expertise in footwear. “Collaborations are about communication. We wanted some of the forms to spill over the base and we wanted the heel on the outfit to be further out than the sole…things we were initially told couldn’t be done,” she says. “But everyone kept on pushing and we ended up developing these new shapes and ideas.”
Nike x Martine Rose will be available only at Sneakerboy in January 2019.