Right after summer officially hits, 6LACK (LVRN/Interscope Records) serves up his newest EP 6 PC HOT for the world. It features production from Timbaland, Fwdslxsh, Gravez, STWO, and more as well as one guest feature from Lil Baby. Aside from the music, he has a lot of news to announce as well.
Fans can enter an augmented reality chicken shop pictured on the EP cover via Instagram to view merch, including the hot sauce, tied to the project. It can be found by searching “6pc hot” in the IG filter search menu. A link to the filter is available HERE (to be opened on a phone). Once selected, a 3D shop will launch through the camera to share pictures and videos. The AR shop was created by Jackie Carlise, a 3D motion designer who recently graduated from School of The Art institute of Chicago. She created it using the Spark AR platform.
6LACK is running a number of special activations across both Atlanta and Los Angles. 6LACK also showed love to Australia by working with Butter who delivered custom orders of 6 hot wings. The first 70 fans (35 per store) received a special t-shirt. This box contained 6 of BUTTER’s crispy fried chicken wings covered in a one off hot sauce curated by their exec chef Julian Cincotta.
In addition to local fans in different parts of the world, 6LACK is looking to help aspiring Black entrepreneurs by presenting a handful of them with 6LACKCARDS. These will be Amazon gift cards to purchase any equipment and supplies to help get their dreams off the ground.
After 6LACK collected over 25K addresses in under an hour through his 6LACKBOX “6PC Scratch and Win” folder, he sent fans a classic scratch off lottery-styled ticket which they should receive this week. It reveals the tracklist to the EP, the date of release, and the chance to be one of the select few to win physical prizes.
The 6LACKBOX has also been updated with resources like voter registration tools and a contact sheet for Black businesses. A Black author history reading list and access to social justice reform information and participating organizations will also soon be available. 6LACKBOX was announced alongside his open letter to his fans regarding the social unrest stemming from the murders of innocent Black men and women. Inside the 6LACKBOX, you’ll find snippets of unreleased music, the East Atlanta Love Letter movie that he premiered at his album release event at Starlight Drive-In Theatre in East Atlanta, never before seen photos, and more. It will also contain some content leading up to his upcoming third studio album.
For those who still have cookouts to prepare for during the warmer months or also need a new hot sauce for the collection, 6LACK will be releasing his own hot sauce brand “600 Degrees.” It’ll be the perfect addition to your own 6 pieces of wings as you listen to the new project.