After making her long-awaited return earlier this year with the hard hitting ‘Rosie’, Melbourne rapper SOPHIYA is back for more this week with new single ‘Chief O’ Kief’. Originating from a freestyle recording she wrote last year, SOPHIYA pays tribute to her favourite recreational herb while also going deeper in her mission to personify self-empowerment with this latest single.
Over a deep, rumbling bass, she remains as formidable as ever on the mic as she effortlessly takes aim at Melbourne’s underground rap scene. Drawing inspiration from pioneering rapper Chief Keef, SOPHIYA explained, “Chief O’ Kief is an alter ego I created that runs the streets in the underground rap scene of Melbourne. The song pays tribute to my favourite recreational herb.”
Released alongside the song is another stellar visual from SOPHIYA, taking her on a wild trip down the rabbit hole thanks to a very welcome herbal surprise. “I thought it would be perfect to release a super chill music video during these uncertain times for everyone to enjoy and de-stress,” SOPHIYA said
SOPHIYA is always one to bring her community along with her, and this clip is no different. Teaming up with models Jassyyfizzle, Babygyal, Vanessa Librea and Iannah as well as linking up with formidable dancer Xavier Gibson once again, the ‘Chief O’Kief’ video also sees SOPHIYA work with previous collaborators 76m Films X Fun Films who she worked with on the ‘White Ivory’ video, as well as Johnny Yayo who directed the video for previous single ‘Rosie’. “I thought it would be dope to fuse their styles to bring together two of Melbourne’s best filmmakers.”
New single ‘Chief O’ Kief’ also sees SOPHIYA once again in the producer seat, working alongside rising Melbourne producer HAMLEY for added co-production flair. Also teaming up again with DOPAM!NE for mixing duties, ‘Chief O’ Kief’ is an exercise in SOPHIYA’s versatility, effortlessly switching up her flow without ever missing a beat. From the addictive hook that will be stuck in your head for days, to the playful, spitfire verses she lays down like it’s no big deal, ‘Chief O’ Kief’ puts her impressive lyrical prowess on full display.
From receiving love from triple j, triple j Unearthed and tastemakers Acclaim and Purple Sneakers, to unleashing a show-stopping freestyle for Red Bull’s 64 Bars series (which sits at 500K views and counting), SOPHIYA’s brand of empowered, bold and braggadocious hip hop continues to shake things up. And there’s still plenty more to come.