Since his monumental breakthrough in 2019, Western Sydney emcee Hooligan Hefs has been redefining homegrown hip-hop with his street-ready anthems, trademarked with his own unapologetic flair and uniquely brazen style. A newfound pioneer of Australian drill, the Samoan/Chinese artist today drops his new hard-hitting, party rap single “SEND IT!”.
On the single, Hooligan Hefs notes “me and open till l8 cooked this one up over a year ago, when we made it, we knew it was a big tune, keen to finally get it out to the people. This is the song for summer, grab your drink, SEND IT! and party hard.”
The single also comes along side an epic new music video, directed by Jaen Collective. On the video, Hefs adds “we just wanted to have fun with it, so we pulled out the mailman idea, something different, but you know we had to still party.”
Dubbed the biggest rap act and breakout solo act in Australia for 2019, Hefs backed that up earlier this year by releasing his highly-anticipated and #1 iTunes debut EP, Living In Sin. The EP saw Hefs delve into a more reflective and reserved side of his artistry, working with melodic vocalists and fellow Australian rising stars like Blueboy and Billymaree and UK drill favourite Dimzy of 67.
Now with five singles landing at #1 on the YouTube trending charts, over 70 million plays on Spotify, one ARIA Platinum record (“No Effect”), three ARIA Gold records (“The Party”, “Tell Em I’m Doing Eetswa” and “IYKYK”), headline performances at Lost City, Meredith Music Festival and Spotify’s ‘A1 Live’ event and collaborations with global stars including Aitch, S1mba and Dimzy, Hefs is one of the few Australian rappers with proven worldwide reach. With the release of his new single “SEND IT!”, Hefs delivers yet another smash hit that’s best played at festivals, clubs and kick-ons, and one that’ll stay on repeat all summer.
With Hefs having been in the spotlight for just over a year, his achievements read like that of a seasoned veteran. But for Hefs, the best is yet to come.
Stream and download it HERE.