They’re Back! Michael Jordan And Bugs Bunny Rekindle A Beloved Friendship

More than 23 years ago, a beautiful friendship began between one of basketball’s greatest athletes and one of television’s most beloved cartoon characters. Today, Jordan Brand, in partnership with Warner Bros. Consumer Products, announces the return of the Hare Jordan campaign. As part of the 30th anniversary of the Air Jordan franchise, Jordan Brand and Warner Bros. Consumer Products will introduce Hare Jordan products starting in spring 2015. “Michael Jordan continues to be the inspiration and reference for how we run the Jordan Brand today,” said Larry Miller, President of the Jordan Brand. “We draw inspiration not only from his … Continue reading They’re Back! Michael Jordan And Bugs Bunny Rekindle A Beloved Friendship