Ta-ku Joins adidas & Foot Locker For The Superstar Release

#SUPERSTAR IS NOT WHAT YOU THINK IT IS. When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard. From the courts but of the street, the adidas Originals Superstar is a street style staple for the ages. adidas and Foot Locker have now teamed up with DJ/producer, Ta-ku for the Superstar campaign release … Continue reading Ta-ku Joins adidas & Foot Locker For The Superstar Release

First NBA LIVE 15 Trailer Released

Yesterday fans got their first taste of NBA LIVE 15 with the release of a brand-new trailer. The video showcases new features such as enhanced player likeness and new body types, along with updated footwear and accessories for the 2014-15 NBA season. Fans also get to check out NBA LIVE 15 cover athlete Damian Lillard in action in this year’s game. The video is composed of completely in-game footage, and every dribble, shot, dunk and move is something fans will be able to pull off themselves in the game. Additional info on NBA LIVE 15 will be released throughout September … Continue reading First NBA LIVE 15 Trailer Released

NBA Live 15 Cover Star Revealed

Today EA SPORTS announced that Damian Lillard will be featured as the cover athlete for NBA LIVE 15. Lillard shared the news with his fans via social media, and EA also released a special video celebrating Lillard’s appearance on the cover. Lillard’s involvement in the franchise goes beyond a simple cover appearance, as he has been working with the NBA LIVE team for the past two years. Lillard participated in motion capture and voice over sessions in both Orlando and Vancouver, Canada where the team was able to capture his signature movement including dribbling and shooting. The team also scanned … Continue reading NBA Live 15 Cover Star Revealed