#SUPERSTAR IS NOT WHAT YOU THINK IT IS.
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
From the courts but of the street, the adidas Originals Superstar is a street style staple for the ages.
adidas and Foot Locker have now teamed up with DJ/producer, Ta-ku for the Superstar campaign release here in Australia. Ta-ku is the founder of Team Cozy, so naturally he has strong sneaker game. This seems a logical relationship as Ta-Ku embodies the creativity and originality the Superstar represents. Here, Ta-Ku displays the OG Superstar in all its glory within the concrete jungle.
Check out the images below and cop a pair from Foot Locker.