Ta-ku Joins adidas & Foot Locker For The Superstar Release

#SUPERSTAR IS NOT WHAT YOU THINK IT IS. When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard. From the courts but of the street, the adidas Originals Superstar is a street style staple for the ages. adidas and Foot Locker have now teamed up with DJ/producer, Ta-ku for the Superstar campaign release … Continue reading Ta-ku Joins adidas & Foot Locker For The Superstar Release

Sekure D Talks Sneakers In New Podcast

As sneaker culture here in Australia hits an all-time high, it’s only part of natural evolution that we would start to see some online content produced with a straight up Australian flavor. Many would be familiar with the custom sneaker culture here in Australia, and in-turn would know that there’s no one else quite like Sekure D.  Sekure D is a custom sneaker artist who has produced an ever-growing list of custom kicks. Sekure has worked on two collaboration sneakers with the skate footwear brand Globe and has been featured in a variety of magazines, websites, newspapers and books including Sneaker … Continue reading Sekure D Talks Sneakers In New Podcast

EA SPORTS and adidas kick off FIFA 15 and the new Predator Instinct Boot

Exclusive event at Carriageworks sees a range of football fans and VIPs #FeelTheGame EA SPORTS™ and adidas last night hosted an exclusive event to showcase the world greatest sports game FIFA 15 to fans for the first time and celebrate the launch of the new adidas Predator Instinct football boot. A mix of fans, media, VIPs and sports stars including Jarryd Hayne and Will Hopoate were in attendance to show their love of the game. Hosted by Fox Sports’ Adam Peacock, the event gave football fans an exclusive hands-on experience of FIFA 15 before the game is released on September … Continue reading EA SPORTS and adidas kick off FIFA 15 and the new Predator Instinct Boot

adidas and Foot Locker bring Brooklyn to Australia with an exclusive party

To celebrate the launch of the Brooklyn Nets range to Foot Locker yesterday, adidas and Foot Locker have joined forces to bring bring New York turntablist, DJ Neil Armstrong to Australia. Playing two exclusive adidas x Foot Locker parties in November, … Continue reading adidas and Foot Locker bring Brooklyn to Australia with an exclusive party

Sofles Exhibition: Adelaide Oct 7

Ironlak and Bull and Bear are proud to present the South Australian debut of Russell Fenn aka Sofles, with a four-day exhibition in the heart of Adelaide city. Notorious graffiti figure. Prodigious talent. Sofles has been both reviled and embraced by the media over his ten-year career, which began as a graffiti artist in Brisbane, Australia. After a well-publicized conviction in 2009, Sofles burst onto the scene with various sold-out exhibitions, collaborations with artists such as Anthony Lister, Ben Frost and Revok, and contracts with the likes of Red Bull, Myer, Adidas, and Toohey’s. Returning from a tour of New … Continue reading Sofles Exhibition: Adelaide Oct 7