Nike, Foot Locker and Melbourne Streetball Madness present Battle Force December 3rd

In a historic partnership between Nike, Foot Locker and Melbourne Streetball Madness, Battle Force is where competition and creativity are given an arena. For the culture and the game, it is an invitation to Aussies to unleash their passions, an … Continue reading Nike, Foot Locker and Melbourne Streetball Madness present Battle Force December 3rd

Ta-ku Joins adidas & Foot Locker For The Superstar Release

#SUPERSTAR IS NOT WHAT YOU THINK IT IS. When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard. From the courts but of the street, the adidas Originals Superstar is a street style staple for the ages. adidas and Foot Locker have now teamed up with DJ/producer, Ta-ku for the Superstar campaign release … Continue reading Ta-ku Joins adidas & Foot Locker For The Superstar Release

Sekure D Talks Sneakers In New Podcast

As sneaker culture here in Australia hits an all-time high, it’s only part of natural evolution that we would start to see some online content produced with a straight up Australian flavor. Many would be familiar with the custom sneaker culture here in Australia, and in-turn would know that there’s no one else quite like Sekure D.  Sekure D is a custom sneaker artist who has produced an ever-growing list of custom kicks. Sekure has worked on two collaboration sneakers with the skate footwear brand Globe and has been featured in a variety of magazines, websites, newspapers and books including Sneaker … Continue reading Sekure D Talks Sneakers In New Podcast

adidas and Foot Locker bring Brooklyn to Australia with an exclusive party

To celebrate the launch of the Brooklyn Nets range to Foot Locker yesterday, adidas and Foot Locker have joined forces to bring bring New York turntablist, DJ Neil Armstrong to Australia. Playing two exclusive adidas x Foot Locker parties in November, … Continue reading adidas and Foot Locker bring Brooklyn to Australia with an exclusive party