Stellar Line-up Gather for House of Hoops Launch

A mix of Perth’s sneaker and sporting scenes joined former NBA superstar and Olympian – Luc Longley to celebrate the launch of the first House of Hoops store in Australia last Wednesday night.


Located within the recently refurbished Perth City Foot Locker in the Murray Street Mall, the new hub for all things basketball was opened with championship fanfare. Event MC, Perth Wildcats game day announcer – Aaron Ford, introduced Foot Locker’s Managing Director – Phill Laing, to formally open the inaugural Southern Hemisphere store.

Laing spoke of the exciting collaboration between Foot Locker and Nike to create the ultimate basketball store offering local ballers with an unrivalled retail experience and access to the most premium basketball apparel and footwear.

The grand opening event also saw the unveiling of an impressive display of memorabilia from Longley’s illustrious career. Highlights of the installation include Longley’s 1996 championship Air Jordan’s, team playing jerseys and the custom built motorbike he had designed to mark his first championship performance.

The packed crowd were taken courtside with Longley as he shared stories from his championship days playing alongside basketball greats – Michael Jordon, Scottie Pippen, Toni Kukoc and Dennis Rodman.

A New York street style menu of buffalo wings, mini not dogs and Budweiser was enjoyed by the VIPs as they browsed the store listening to hip hop beats spun by popular local DJ Charlie Bucket.

The Perth House of Hoops by Foot Locker store is now open to the public.