Even against the toughest odds, hope remains connected to our sporting spirit. Nike has unveiled a new film ‘Never Too Far Down’ celebrating stories of resilience from world-class athletes including Serena Williams, Tiger Woods, LeBron James, Rafael Nadal and Cristiano … Continue reading LeBron James Narrates New Nike Film “Never Too Far Down”
The LEBRON XVII Graffiti mashes together design cues from the memorable colourway of the LEBRON IV — one of the most underrated silhouettes in his line, according to James — and the durable support of the XVII’s Knitposite upper. The … Continue reading Introducing The LEBRON XVII Graffiti
Nike has just released a LeBron James x John Elliott collaboration in a first-of-its-kind athlete x designer x Nike collection. LeBron, who has been a fan of Elliott’s work since 2014, first bonded with Elliott over their taste and desire … Continue reading Nike launches LeBron James x John Elliott Icon Collection
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