Nike has just released a LeBron James x John Elliott collaboration in a first-of-its-kind athlete x designer x Nike collection. LeBron, who has been a fan of Elliott’s work since […]
Nike has just released a LeBron James x John Elliott collaboration in a first-of-its-kind athlete x designer x Nike collection. LeBron, who has been a fan of Elliott’s work since 2014, first bonded with Elliott over their taste and desire for silhouettes that ‘can move and are transitional’.
A fan of Elliott’s work since 2014, James has a studied understanding of Elliott’s aesthetic. It’s more than just an absorption through wearing too. James’ appreciation has blossomed into a full-blown curiosity about product design, and that’s solidified in this first-of-its-kind athlete x designer x Nike collection.
“There are three forces at work — the John Elliott brand connects to Nike and the LeBron brand connects to Nike. Nike gives both an opportunity to explore, to employ a huge range of solutions and to make sure that you’re solving for problems. Although our brand is able to innovate in various textiles, with Nike we have a whole new set of options” says Elliott.
As a trio James, Elliott and Nike have broken new ground and, in Elliott’s words, created a “silhouette that is very much John Elliott, but with details from Nike.” And, of course, with complete head-to-toe functionality — thanks to James’ final kiss of the glass.
The collection is predicated on LeBron’s need for versatility. As Elliott points out, “interesting people live outside their comfort zones,” and that’s where James constantly is as he aims to improve as an athlete or businessman. James needs a wardrobe that goes from work on Nike campus to home in L.A. to meetings in New York and back again.
The Nike LeBron x John Elliott Icon Collection is available now in Australia here.