Emerging Hip Hop group Runforyourlife has been announced as the winner of the Hilltop Hoods Initiative for 2012. With the support of the Hilltop Hoods and the Australian Performing Right Association (APRA|AMCOS), Runforyourlife has won a kick-start to their career, with $10,000 going towards the release and promotion of their first solo album.

MC Suffa of Hilltop Hoods said, “Thanks to APRA and our judging team Hau, Raph, Nish and Ran-Dee, they do a great job every year. Congratulations to the Hip Hop/Soul collective Runforyourlife, they make some great music and are very deserving recipients.”
As part of the prize package, Runforyourlife will also receive valuable legal advice courtesy of David Vodicka and Media Arts lawyers and also receive a Shure Microphone prize pack.

“Emerging artists deserve every opportunity to make their mark and develop their career,” APRA|AMCOS Director of Membership Milly Petriella said. “We are proud to partner with the Hilltop Hoods to offer Australian Hip Hop artists the chance to win this wonderful initiative.”

Runforyourlife is a two-year-old musical collective of electronic hip hop soul proportions that showcases an evolving roster of some of Australia’s finest underground soul singers & MC’s.  At the foundation of Runforyourlife are two forward thinking beat-maker/Producers J-Smith & The Dutch. Drawing influence from J Dilla, Flying Lotus to the smell of burning vinyl, their style matched with undeniable arrangements, hooks & melodies will convince any listener that there is something worth listening here with the potential to shake up the standard pop formula. At the vocal helm their feature artist family include Syreneyiscreamy, NFA, Remi, Nadee, Nai Palm, Cazeaux OSLO, Zulu Flow, 1/6, Jamima Jonez plus many more in a live show with a full band that is pure fire and soul.

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