Evil Eddie the man who brought us Butterfingers, has finally returned in full force with a new single Golden Age from the long and highly anticipated debut album Welcome To Flavour Country.
Golden Age sets the tone for the album to come and roots itself squarely in hip hop territory. Commenting on the generally vacuous state of modern hip hop culture and delivered with a sense of urgency, Golden Age is a potent blend of old school sounds and new school production values that’ll have you cursing the name of every last auto-tune rapper to top the chart in last ten years.
The video for the new track features a very raw ‘direct to camera’ style performance from Eddie cut together with classic old school footage and imagery, as a kind of Golden Age of hip hop history lesson, perfectly complementing the song lyrically and stylistically.
Evil Eddie, a name synonymous with the DIY ethic, classic beats with a pop edge, and all out fun, has been holed up in his own studio for the past year or so, tinkering away like a mad professor and putting the final touches on his debut opus. Going even further down the do-it- yourself route, Evil Eddie has primed himself to be the ultimate independent artist by taking a hands on approach to every aspect of the business from running the label, producing all t- shirt/tour poster/album artwork, directing some of his own clips, not to mention playing, recording, and mixing most of the album himself.
With that said, it makes sense that Eddie’s new record Welcome To Flavour Country (due Mid-October) will be a crowd-funded project facilitated by Pledge Music and his fans will now have the opportunity to be directly involved in the creation of the record. Various packages are available but $11 will get you a pre-release digital download of the album, so not only are the Pledge prices cheaper than the stores but all digital downloads will be made available a week prior to the official release date.
Giving truth to the adage ‘there’s no rest for the wicked’, Evil Eddie will be announcing a tour later this year. Physical copies of Golden Age will be limited to 500 copies and will be available exclusively through Pledge and the Evil Eddie website.