Every muso has a story – but how to tell it? MusicNSW delves into band bios, killer press releases and strategic publicity campaigns in our next free workshop, to be held on tonight at Café Lounge, Surry Hills.
“Music Publicity 101: Why Your Press Release Sucks!” brings five of Australia’s best music and media experts together to share knowledge: what does a publicist do – and do you need one? Why having a story matters; how to ensure your photo isn’t an embarrassment; why a publicity plan is a must-have for your release/tour + more.
Stacey Piggott: The Drones, Henry Rollins, The Waifs and Bon Iver have all utilised the Two Fish Out Of Water team’s publicity skills – Stacey’s even written a book.
Natalie Dodds: From the HQ of label Create/Control and Secret Service PR, Natalie runs press for clients such as Amanda Palmer, PVT, Metric, Jungle Giants + more.
Claire Collins: Bossy Music handles publicity for a Grammy winner called Gotye, as well the Laneway Festival + bands like Art vs Science, Beach House, and Jagwar Ma.
Iain Sheddon: Author (Hey You in the Black T-Shirt), former Saints drummer, and noted music writer and critic for The Australian – Iain knows what journos want.
Larry Heath: Founder of indie web portal theaureview.com, Larry knows what works specifically for online and has ace tips on how you can cut through the media clutter.
There’s a free gig too! The workshop will be followed by a free set from Laura & Bruno, an indie folk-pop duo who recently released their debut EP, which was recorded at Studios 301. They played Festival Of The Sun’s official after-party and cite Noah And the Whale and Sarah Blasko as influences. So stick around!