Converse Australia are today calling for submissions to be apart of their first ever Australian Sneakers Clash Wall. Converse have picked a site in Market Street, Fremantle which is currently quite a bland space, and will be permanently transforming the site with the help of Australian street artists Alex Lehours, The Yok & Sheryo.
Submissions are now open to the public, just use the hashtag #sneakersclashfreo via Instagram, Facebook, and Twitter. Submissions can come in the form of words, photos, or video. The best submissions will be selected and interpreted by the artists to feature permanently on the iconic Market Street building.. The full details to the project and how to get involved are detailed in-depth below. This is a wonderful initiative that was massively successful overseas. It’s time to have a say in what your type of walls you’d like to look at.
WHO: Converse Inc. via Converse Australia announces Sneakers Clash Wall in Fremantle, part of a series of artistic installations across the world. Designed to disrupt and clash against a grey world, Sneakers Clash Wall is directly inspired by the bold and colourful creative spirit of the Converse Chuck Taylor All Star ‘70 sneaker.
WHAT: From May 8 2014, the large and bland infrastructure of 1-5 South Terrace (Market Street) Fremantle, Western Australia will be transformed by Australian street artists Alex Lehours, Yok and Sheryo to create a truly democratic mural. Converse invites fans from around the world to interact with the artists and influence their creations by making suggestions of what to paint – forming a series of collaborations that will be anything but boring.
From today, members of the public are invited to submit their ideas for the mural using the hashtag #sneakersclashfreo via Instagram, Facebook, and Twitter. Submissions can come in the form of words, photos, or video. The best submissions will be selected and interpreted by the artists to feature permanently on the iconic Market Street building.
Sneakers Clash is inspired by the Spring 2014 Converse All Star sneaker collection, featuring dynamic colour pops and elevated silhouettes to provoke youthful self-expression. The hero of the collection is the Converse All Star Chuck 70 – a new take on an American icon. Designed to clash against a grey world, this coveted sneaker is certain to stand out from the crowds with its striking heavy-grade canvas uppers and premium details. The six original colours and two prints of the Converse All Star Chuck ’70 will be the colour inspiration for the Sneakers Clash Wall. To view the range, head here.
WHERE & WHEN: The site to be transformed is located at 1-5 South Terrace (Market Street) in Fremantle, Western Australia. Submissions for the mural open Monday April 28 and close Wednesday May 7. Mural work will begin from Thursday May 8 and be completed on Monday May 12.