This new model is the result of collaboration between G-Shock, the champion of tough, and legendary professional skateboarder Keith Hufnagel’s fashion brand HUF. The base model is the classic, protector-equipped GD400, with a band that has been laser-etched with a distinctive HUF cracked design motif. The backlight (which displays the HUF logo when turned on) and back cover also use the same type of design, which makes this new G-Shock an integral part of the HUF world.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder — and represented by a world-renowned skate team & ambassadors — the clean, classic design of the HUF collection embodies a diverse array of cultural inspirations and ideas.
To help introduce the collaboration, G-Shock and HUF present “What,” a video short centered on a main-character named Matthew and his experience of the strange and often-unexplainable events during the course of a day in the life of a skateboarder. #WaitWhat
For HUF’s new collaboration withG-Shock, the desire was to create a custom piece that was not only both timeless and wearable, but also spoke to the heritage of both brands. By utilizingG-Shock’s durable GD400 model, HUF was able to produce a watch that could withstand the shock and stress of skateboarding. (Dropping in Oz: Late April 2015)
Written, Directed, & Produced: Matt Gottwig
Executive Producer: Mike Marasco
-LED Backlight (Super Illuminator)
-Auto Light Switch (Selectable Illumination Duration)
-Multi Time (4 Different Cities)
-World Time (31 Time Zones) (48 Cities)
-5 Daily Alarms
-Hour Time Signal
-Full Auto-Calendar (to year 2099)
-Button Operation Tone On/Off
-Approximate Battery Life: 3-Years