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Mixing the indie aesthetics and #healthgoth attitude of underground artists like Yung Lean, with the laid back beats of hip hop faves like Chance The Rapper, Allday is leading a new era in a genre all his own. The Adelaide rapper arrived with his new mixtape, Soft Grunge Love Rap via US label, Wind-up Records/ Today, the rapper returns with a new video for track, “Magic”.

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Having dropped out of art school to focus full time on music, Allday successfully lived off stolen sachets of microwave rice for months on end in the suburbs of Adelaide, South Australia. Oh, while he was doing that, he also managed to drop multiple mix tapes, slide into major Aussie radio station, triple j’s world famous Hottest 100 Poll, debut an EP at #1 on the AIR chart and #18 in the ARIA Charts, play a whole bunch of sold out shows and festivals around Australia, plus get official re-works from heavyweights like Skizzy Mars.

Jump forward to 2015, and the Adelaide artist has garnered attention from some major US tastemakers in the blogosphere and is ready to make his official US album debut later this year.