The Tongue Makes History With First Australian 360 Degree Interactive Film Clip

Fresh From The Release Of Hard Feelings, ‘The Album Of His Career” Sydney Artist The Tongue Presents The Video For Never Going Down (Feat. Ngaiire), One Of The Most Enthralling Videos Of 2015!


Harnessing cutting edge 360° video technology, ‘Never Going Down’ allows the viewer to be in control of what they’re seeing by scrolling across the screen as narrative unfolds. The scope of the technology is breathtaking, with no two viewings of the video being the same.

The video features multiple versions of The Tongue performing directly to camera. A sinister scene unfolds as a masked killer appears and knocks off The Tongue using a variety of grizzly methods. Each time a corpse is dragged away, a new version of The Tongue appears to continue performing the chest-beating anthem—conveying a message of self-preservation and defiance, a theme that runs through Hard Feelings.

Directed by Josef Heks and Shaun Dougherty from Cinemersive, they explain the exciting technology: 360° video is redefining the possibilities of traditional film and video production. With a compatible smartphone, tablet, VR headset or even just the click of mouse, this new technology allows audiences to interact with video and look wherever they want in an immersive 360° environment. To watch 360 degree videos, you’ll need the latest version of Chrome, Opera, Firefox, or Internet Explorer on your computer. On mobile, use the latest version of the YouTube app for Android or iOS. The Tongue’s new album Hard Feelings is out now through Elefant Traks and is available on all digital platforms (iTunes, Spotify, Bandcamp etc).