Abra Cadabra has shared his music video for My Hood, produced by ATG Musick and featuring Sneakbo. Filmed in South East London and directed by Mayowa, the music video for My Hood was premiered by GRM Daily. You can watch it below and the behind-the-scenes HERE.
19 year old Tottenham based Abra Cadabra (aka Abz) first started making waves with his ‘Blackbox’ freestyle. He broke through with the Mobo Award winning Robbery, which has notched up over 10 million YT views and seen him join forces with Rap stalwarts, Krept & Konan, for the remix.
A slew of notable collaborations and features have followed – including Dun Talkin (with Kojo Funds), The Roads (with Kush), Pick Up the Phone Remix (with Belly Squad), and Envy Us (with Stef Lon.don). Most recently Abra Cadabra was enlisted by Adidas to be the face of their nationwide JD Sports in-store campaign and to team up with fellow North Londoner and Tottenham and England footballer, Dele Alli, for an advert for their new sportswear range.