Nike Australia announces its 2018 Month of Max celebrations; what is set to be the greatest expression of Air culture in Melbourne, to date.
Nike turns imagination into reality at Air House
Nike Air embodies an endless desire to dream and to unleash creativity – turning imagination into reality. Creating the new and unexpected, Air Max inspires to surpass what has been done before.
Nike invites artists, culture creators, innovators and YOU to help celebrate Air Max and envision the future of Air. Nike will transform Curtin House into Air House, creating an interactive playground inspired by Air, featuring creative collaborations by artists Ta-Ku, Sam Price, Mini Swoosh and Christie Morgan.
An invitation for Melburnians to help create the future of Air
Lovers of Air are invited to experience the new and unexpected, while celebrating the newest expression of Air – the Air Max 270 – at the epic Air House party on Sunday 25 March.
Guests will be treated to art and sound installations, live music, creative workshops, art and design talks from Sam Price and Christie Morgan, artistic building projections, digital first moments and more.
If you’re not able to make the full celebrations on the 25th, check out the 6-level sensory laneway installation, a collaboration by Ta-ku and Sam Price, from 2pm to 6pm on Saturday 10, 17 or 24 March.
When: Sunday 25 March, 12 – 4pm
Where: Curtin House, 252 Swanston Street, Melbourne, VIC 3000
Admission: Admission is free, but places are limited. 18+
Registration: Register your place today at airmaxmelbourne.com
#airmax / @nikesportswear