Learn How You Can Get Your Hands On The Self-lacing Nike HyperAdapt 1.0
The future of footwear is here as Nike’s self-lacing HyperAdapt 1.0 will be available for purchase for the first time in Australia this week. The Nike HyperAdapt 1.0 takes personalisation to new heights with its adaptive lacing. Welcome to the future where the product changes as the wearer changes throughout the day.
“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”
Powered by an underfoot-lacing mechanism, the shoe proposes a groundbreaking solution to individual needs in lacing and fit preferences. Wearers are able to adjust their laces with the touch of a button for a precise, consistent and personalised lockdown.
The HyperAdapt 1.0 is just the tip of that adaptive iceberg – one step closer to facilitating complete synchronicity between body and athletic footwear. It is available for purchase to select NikePlus members in Australia this week. If you’re not a NikePlus member, you can join for free to get the latest news on products including the HyperAdapt 1.0, events and other member-only benefits.