Impossible Odds Records – Official Label Launch

Impossible Odds are one of Brisbane’s, and indeed Australia’s, stand alone acts. Fred Leone aka Rival MC list of credits are impressive:
The Artist
· Winner of the inaugural JB Seed “Speak: Indigenous Hip Hop” Competition (2007)
· Nominated for the 2008 Deadly Awards (“Most Promising New Talent in Music”)
· 2 Tracks have received full rotation on Triple J
· Triple J’s Aus Music Months feature Artist November 2009
· ‘Feature Album of the Week’ on ABC Asia Pacific
· ‘Release of The Week’ & ‘Single Off The Week’ in both Time Off and Scene Magazines
· Sat at No. 4 (March 2009) on the Deadly Sound Chart (Australia’s only National Indigenous Music Charts)
· Supported TZU, Public Enemy, The Last Kinection, Jessica Mauboy, Joel Turner, Sage Francis, Bliss n Eso, The Herd and J Zone (USA)

The Label
The Impossible Odds Record Label has been born out Fred’s desire to give exposure to the underground hip hop scene found in Queensland, which has been for so long neglected by other Australian labels. A movement and sound as distinct as its southern cousins, the majority of Queensland and Indigenous Hip Hop has gone unnoticed by the rest of the nation, with Sydney and Melbourne artists dominating the burgeoning Aussie Hip Hop scene.
Fuelled by an aspiration to give local Hip Hop artists a voice, Impossible Odds emcee Fred Leone has worked hard to establish his own label – aptly titled Impossible Odds Records.
Says Fred: “Impossible Odds Records was born out of necessity really. Though I’ve been affiliated with many, there was no real interest from existing labels for the sort for stuff I wanted to release.  There was nothing; like so many before me they didn’t want to know about us, so I decided to start my own.”
With the help of the JB Seed and the shared vision of MGM Distribution, Impossible Odds Records was born. Set to be an outlet for some of Australia’s finest but as-yet unrecognised beats and rhymes, the label aims to shine a light on a music scene ready to explode. The label’s first signings are EMR and Poetic Murriz, two groups that have a long and strong career serving their apprenticeships in the suburban fringes of Brisbane, and are ready to burst out on a national scale.
“I have had my eye on EMR & Poetic Murriz since I initially started mapping out the concept of a label 3 years ago.  I’ve been watching bits and pieces of the scene and these guys stood out for me.  I’m impressed at how they’ve developed their live shows – producing untouchable flows on stage & but also backing that up with plenty of hard work off the stage. They’re both set to release their debut singles, in what is a strong start for Impossible Odds Records.”

The Launch
The Impossible Odds Records launch will be held on Friday the 23rd of July @ The Globe Theatre in Fortitude Valley, and promises to be one of the  most spectacular nights for Brisbane Hip Hop & Soul.  Featuring sets from Poetic Murriz, EMR, The Kelly Gang, DJ Returnagain – and of course Impossible Odds – the night will be busting out with the latest joints and classic old school hits.

EMR: Packing a dynamite live show, these boys demand your attention. Painting lyrical portraits of their immediate surroundings, MD, Danny Esco and Paul Lee pull no punches when skilfully rhyming over Masa’s soul laced instrumentals. All coming from different cultural backgrounds from Brisbane’s Southside, mutual friends and a mutual love of music and Hip Hop brought the crew together. Hard hitting and unapologetic, EMR have been crafting underground hits for their hardcore fans for years. Along the way, they earned a #1 slot on the Triple J Unearthed Hip Hop charts with their ode to their hard working people titled Mad Work.
Spreading their word of one love and unity, EMR are set to launch their brand new single and first on Impossible Odds Records, Keep It Raw.

Poetic Murriz: The record launch will see the long awaited launch of their single One Of Those Day. Consisting of three very talented emcees; Caleb Stanley aka Buda K, Jordan Hergarty aka Justis MC and Kaylah Tyson aka Kayamte, their lyrics are inspired by the history of their Elders and the daily situations they face as young Aboriginal people. With the new single set for release the Poetic Murriz take a step up onto the national stage.

In the words of Fred Leone: “All four bands will do your head in.”

Impossible Odds Records Label Launch
Friday July 23 – The Globe, Brisbane
Featuring: EMR, Poetic Murriz, Impossible Odds, The Kelly Gang and DJ Returnagain
$15 – tickets are available online through or at the door
Impossible Odds Records will be distributed Australia wide through MGM Distribution.

Impossible Odds

Poetic Murriz