In celebration of their 30th anniversary, G-SHOCK is releasing the DW6901UD-3 limited edition collaborative timepiece with Los Angeles-based streetwear mainstay Undefeated, heavily influenced by this year’s strong military trend.
Undefeated has long been a touchstone of modern urban style; as well as being one of the most recognised and well-curated sneaker boutiques around the world, their signature apparel stands out in an era of streetwear couture. Having affirmed their significance through prior collaborations with brands such as Nike, Puma, Adidas and Bape, this latest collaboration with G-SHOCK, the Undefeated, DW6901UD-3 marks more than 10 years of style leadership for Undefeated, and 30 years of G-SHOCK’s watch innovation.
Taking the classic DW6900 silhouette as a canvas, the G-SHOCK x Undefeated watch represents their classic design ethos of sport-meets-military with urban function. With G-SHOCK’s legendary Shock Resist structure you know it’s built to last, backed by 200M water resistance and Multi-function Alarm with Flash Alert via the powerful EL backlight. The army green resin casing and matching nylon band combine for a rugged look, with tone detailing and the Five Strikes Undefeated logo on the watch face adds a twist of urban sartorial style. The cloth band also features an embroidered logo patch with the tagline “Quality Athletic Goods”, representing the core philosophies of the brand.
Additional functionalities of the Undefeated DW6901UD-3 include, 1/100th Sec. Stopwatch, Countdown Timer and military 12/24 Hour formats. The stainless steel case back also features an engraving of the Undefeated logo to tie in with the collectable tin and packaging.
“We are proud to be releasing this limited edition watch with one of the most influential streetwear icons throughout the last decade,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “This collaboration highlights G-SHOCK’s ongoing commitment to performance innovation while being acutely in touch with trending style.”
Pick one up while they last. Available this August for $120 through one of the seven worldwide Undefeated stores, http://www.undefeated.com, the G-SHOCK NYC Soho store, select fine department store and jewellers, in addition to select fashion boutiques.