DE Collective

In 2008 the seed was planted with DE and the ground work began, by then end of 2009 manufacturing was now ready to begin, from the inhouse design to the supreme quality screenprints, sewing stations and packaging/ despatch area, the DE train is now in full swing. With still a journey ahead DE very much appreciate all the support from loyal wearers, and look forward to a very bright future. Who is DE for ? – Basically DE in a nutshell is a somewhat eccentric street fashion brand that was created for people who are just REAL people, not posers, not tough … Continue reading DE Collective

Broken Lock

Melbourne born creative style collides with raw-Russian blood coursing through the veins of each piece of Broken Lock jewellery; a true representation of our physical emotions and cultural influences brought to life through precious and premium materials. Each piece is a unique connection between artist and wearer. Crafted, carved and sculpted; matte, oxidised, bright or polished silver and brass, worn with pride. We are inspired by the way music constantly dances on the line of art and influence; and the natural sub cultures which impact our lives so profoundly. Broken Lock is a metaphor; a daily reminder that you can do … Continue reading Broken Lock

Phable – All Jeans Tell A Story

The humble pair of jeans is considered a classic. Phable has hand made the new classic. Established in Sydney, Phable was built on the drive of denim designers Brody and Luke as a creative outlet, a vent, a punching bag for a vision formed by the loss of identity created by mass production. Using the most prestigious Japanese selvedge denim available, buttons and rivets from Italy and vintage construction techniques, these guys know their denim. They also know the unwritten stories that lie dormant within raw denim. Phable is proud with the fact that they only do half a job … Continue reading Phable – All Jeans Tell A Story

Mad Hata – The Snapback Boutique

Mad Hata is the online store of dopeness with a mission in bringing Australia the best caps from around the world to your doorstep. Run by two dipshits who grew up with each other, born out of frustration that we weren’t rich and rolling in some fat stacks so they decided to take on Australia one head at a time. Dubbed The Snapback Boutique, Mad Hata opened as an online boutique around five months ago, sourcing original overseas hat labels and selling them to those yearning for a decent hat outlet in Australia. Specialising in caps and a great line of … Continue reading Mad Hata – The Snapback Boutique