Phable – All Jeans Tell A Story

The humble pair of jeans is considered a classic. Phable has hand made the new classic. Established in Sydney, Phable was built on the drive of denim designers Brody and Luke as a creative outlet, a vent, a punching bag for a vision formed by the loss of identity created by mass production.

Using the most prestigious Japanese selvedge denim available, buttons and rivets from Italy and vintage construction techniques, these guys know their denim. They also know the unwritten stories that lie dormant within raw denim. Phable is proud with the fact that they only do half a job and that is to create amazing hand made jeans.

The other half of the Phable legacy is handed over to you, the wearer. Raw denim by nature fades and changes its contrast through wear, tear and washing which will form an amazing patina over time. The denim is a blank canvas and the indigo is the ink for you to create your own story.

Now is your chance to be one of the few to get your hands on a pair of the first range, Genesis. The public launch of Genesis is only weeks away but the Phable boys are offering allaussie Hip Hop loyals an exclusive chance to start crafting their own Phable by pre-ordering a pair now.

Head to to reserve your pair today. With only 600 pairs each of the Revolver (boot leg) and the Tomahawk (straight leg) they really won’t last long. All jeans in the Genesis range are hand branded 1-600 exclusively by Brody and LukeAll Jeans Tell A Story… start writing yours now.

Phable are an Australian company that take pride in what they do. Luke and Brody have gone that extra mile with style, originality and quality so you won’t have too. Make sure you move quick because the limited edition Genesis range won’t be around for long. Head to to secure your pair now. 

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