Nike’s Air Max family welcomes a new addition: Air Max 270

Today, Nike is excited to announce the launch of the Air Max 270; the latest innovative iteration of Nike’s iconic Air Max sneaker. From February 1st, they will be available for Australians at Nike.com.au and select retailers for $220. This … Continue reading Nike’s Air Max family welcomes a new addition: Air Max 270

Nike, Foot Locker and Melbourne Streetball Madness present Battle Force December 3rd

In a historic partnership between Nike, Foot Locker and Melbourne Streetball Madness, Battle Force is where competition and creativity are given an arena. For the culture and the game, it is an invitation to Aussies to unleash their passions, an … Continue reading Nike, Foot Locker and Melbourne Streetball Madness present Battle Force December 3rd

Supply and Nike’s “The Ten” Pop Up store is now open – Sydney

This elevated retail experience showcases Nike and Virgil Abloh’s “The Ten” shoe collection, a creative and bold reimagining of key Nike silhouettes. The pop up store creates an immersive environment through a mix of digital, physical and interactive mediums over … Continue reading Supply and Nike’s “The Ten” Pop Up store is now open – Sydney

Nike’s most contemporary Air Force 1 execution releases in Australia today!

With the 35th anniversary of the Nike Air Force approaching, Nike are releasing the Special Field Air Force 1 (SF AF 1); the most contemporary Air Force 1 execution that fuses two of Nike’s most iconic designs. Available from today, 3rd November, at nike.com for $280, these shoes … Continue reading Nike’s most contemporary Air Force 1 execution releases in Australia today!

Nike’s most contemporary Air Force 1 execution releases in Australia tomorrow

With the 35th anniversary of the Nike Air Force approaching, Nike are releasing the Special Field Air Force 1 (SF AF 1); the most contemporary Air Force 1 execution that fuses two of Nike’s most iconic designs. Available from tomorrow, 3rd November, at nike.com for $280, these shoes … Continue reading Nike’s most contemporary Air Force 1 execution releases in Australia tomorrow

Masters Of Max: The Air Max Icons

The Air Max family spans numerous generations. With the Air Max 1 leading the charge, the family’s various iterations have taken on personalities of their own. None will be forgotten but some have come to stand apart, becoming known for their bold colors, spirited designs and pivotol roles in the evolution of visible air. As the countdown to the second annual Air Max Day continues, Nike takes a look back to remember the Icons of the Air Max Family: The Masters of Max. AIR MAX 1 Innovation isn’t always visible — but when it is, its impact can be immeasurable. … Continue reading Masters Of Max: The Air Max Icons

The Evolution Of Visible Air #AirMaxDay

AIR MAX NOT JUST A SHOE — A REVOLUTION Leading up to the 28th birthday of Air Max on March 26, Nike shares the untold story of a cultural icon — from its cutting-edge construction to its adoption around the world. In 1987, Nike Air was not a new proposition. Runners were already familiar with the benefits of the cushioning technology, which first appeared in the Nike Tailwind in 1978. But seeing is believing. Nike Air hit a high when it became more than a feeling. Nike designer Tinker Hatfield set out to make the breakthrough technology visible so runners could … Continue reading The Evolution Of Visible Air #AirMaxDay

Jordan Brand Previews The Holiday 2015 Retro Lineup

Air Jordan Viii Originally debuted by the legend himself during Chicago’s “three-peat” championship basketball season in 1992-93, the Air Jordan VIII was a true showstopper on the hardwood. Featuring distinctive crossover straps atop the laces, the Air Jordan VIII was the last shoe His Airness would wear before his sudden retirement in October 1993. Jordan Brand will release three colorways of this iconic silhouette during the 2015 holiday season, paying homage to historic moments during Michael Jordan’s career. Air Jordan Viii “Aqua” Worn originally during the 1993 All-Star Game, the Air Jordan VIII Aqua returns with fully re-mastered construction and … Continue reading Jordan Brand Previews The Holiday 2015 Retro Lineup

Sekure D Talks Sneakers In New Podcast

As sneaker culture here in Australia hits an all-time high, it’s only part of natural evolution that we would start to see some online content produced with a straight up Australian flavor. Many would be familiar with the custom sneaker culture here in Australia, and in-turn would know that there’s no one else quite like Sekure D.  Sekure D is a custom sneaker artist who has produced an ever-growing list of custom kicks. Sekure has worked on two collaboration sneakers with the skate footwear brand Globe and has been featured in a variety of magazines, websites, newspapers and books including Sneaker … Continue reading Sekure D Talks Sneakers In New Podcast

Nike Air Command Force Retro’s

White Men Can’t Jump! There’s no school like the old school. Originally released in 1991, this towering hoops design became a cult classic through its unique fit and shock-absorbing innovations — and a larger-than-life aesthetic that epitomises an era. If you were not hassling your mum for Pump’s, these were next on the list. One of few models that used the inflatable Air-Fit technology, which could be adjusted for custom comfort using an anatomically correct inflatable bladder in the ankle, the Nike Air Command Force boasted three Nike Air units. Along with Air-Fit, this model featured Nike Air in the … Continue reading Nike Air Command Force Retro’s

Nike Lunar Force Sneaker boot

Somewhat of an oddity in the footwear world, Nike nonetheless bring us another round of winter-ready sneakerboots. This Air Force 1 has been given a Lunar sole and a rugged construction, with hiking-style laces and a tough padded collar giving some more practical credentials to the basketball sneaker. A slick black colorway with textured leather, a white midsole, and wheat outsole keep things easy to wear, for what is shaping up to be an excellent footwear choice for when winter rolls around. Head over to Sneaker Politics to get yours. Via Highsnobiety Continue reading Nike Lunar Force Sneaker boot

Sandal Sneakers: The Air Flight Huarache And Air Trainer Huarache

Nike Sportswear reintroduces two trailblazing models honoring the progressive Huarache design. Like Nike Flyknit, Nike Flywire, and Nike Air technologies, the Nike Huarache platform was born in performance running and swiftly applied to other sport categories. Designed under the lens of reduction, the Huarache platform was one of Nike’s earliest attempts to give athletes exactly what they need to perform and nothing more. Twenty-three years after the debut of the Air Huarache, Nike Sportswear reintroduces shoes that combine the functionality of South American sandals and the fit of neoprene waterski boots ­– the Air Flight Huarache and Air Huarache Trainer. … Continue reading Sandal Sneakers: The Air Flight Huarache And Air Trainer Huarache

Nike Air Max Lunar90 SP “Moon Landing”

History was made on July 20, 1969, when astronaut Neil Armstrong stepped foot onto the surface of the moon, making one small step for man, and one giant leap for mankind. Nike is paying tribute to the Apollo 11 mission that saw the first humans to successfully land a lunar mission with this upcoming Nike Air Max Lunar90. Featuring a 3M upper with an all-lover print designed to resemble the crater-pocked face of the moon. A speckled grey Lunarlon sole unit, along with stars-and-stripes heel paneling, complete the look. The Nike Air Max Lunar90 SP “Moon Landing” will be available … Continue reading Nike Air Max Lunar90 SP “Moon Landing”

Nike: 15 Years Of Tuned Air

It’s been 15 years since the Nike Tuned Air first burst onto the scene, and to commemorate the anniversary of this premium sneaker, Foot Locker is bringing its fans the relaunch of the 1998 original colourway this Wednesday, 27 November. Dropping into select stores throughout Australia this week, the Nike Tuned Air – for adults and kids – has been exclusive to Foot Locker since its iconic release 15 years ago. The Nike Tuned was the first Nike shoe equipped with the Tuned Air technology, which allows for airflow between multiple air units implemented in the midsole, maximizing cushioning and … Continue reading Nike: 15 Years Of Tuned Air

360 x Nike Lunar Force 1’s

A new symbol of force is about to rise and it will leap 30 years of air, attitude and innovation forward into the future. Below you will find the stories, creativity and inspirational style of one who represents the future of Nike Air Force 1. The Air Force 1 Sneaker has a history embedded in basketball Culture, much like Australian Hip Hop artist 360. Follow the story of 360 as he reveals his foray into music, what inspired him to take his first step into the industry and propel him to where he is today.  After a killer year that … Continue reading 360 x Nike Lunar Force 1’s